Module Outline

Date retreived
22/07/2026 2:18 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Promotion and Implementation

Promotion and Implementation

Module
National Code
State Code
17039
DTWD Status
Approved
State Implementation and Classification
Approved Date
09/03/1995
Field of Education
080507 - Advertising
Nominal Hours
34
Description
To determine an effective promotional campaign.
No information
Evidence Guide
Internal Assessment 60%
Examination 40%

A pass in both internal assessment and examination
is required.

Objective Test 30%
Presentation 30% One two-hour
examination 40%

Objective Test should be designed to test the
student's reasoning and understanding of the
subject, rather than test for evidence of "rote
learning".

Presentation should consist of either a critique of an established Promotional
Plan, or, the construction of a Plan with rationale for why it should be
effective. Fellow students are to be given the opportunity to question the
Presenter.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
State Code National Code Title Type
9019 Business (Management) Accredited course