Module Outline
Date retreived
22/07/2026 2:19 PM AWST
22/07/2026 2:19 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Strategic Marketing
Strategic Marketing
Module
National Code
State Code
17041
17041
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
09/03/1995
Field of Education
080505 - Marketing
Nominal Hours
34
Description
To develop an appreciation for planning.
To develop skills in planning method.
To effectively implement a plan.
To develop skills in planning method.
To effectively implement a plan.
No information
Evidence Guide
Internal Assessment 60%
Examination 40%
A pass in both internal assessment and examination
is required.
Case Analysis 30%
Topic Presentation 30%
One two-hour final examination 40%
Case Analysis - Students are to lead class
discussion in a critical analysis of a relevant Case
Study.
Topic Presentation should follow the above format, with a topic chosen from the
syllabus.
Examination 40%
A pass in both internal assessment and examination
is required.
Case Analysis 30%
Topic Presentation 30%
One two-hour final examination 40%
Case Analysis - Students are to lead class
discussion in a critical analysis of a relevant Case
Study.
Topic Presentation should follow the above format, with a topic chosen from the
syllabus.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9019 | Business (Management) | Accredited course |