Module Outline

Date retreived
22/07/2026 3:37 PM AWST

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Advertising and Marketing Design

Advertising and Marketing Design

Module
National Code
State Code
58667
DTWD Status
Approved
State Implementation and Classification
Approved Date
14/12/1995
Field of Education
080507 - Advertising
Nominal Hours
34
Description
To study the basic principles of
marketing and advertising.

To study each of the visual mass media.

To study creative aspects of
advertisement layout and design.

To study communication impact on the
audience.

To study an introduction to the economics of advertising.
No information
Evidence Guide
Internal Assessment 50%
Examination 50%

Examination

One, two hour written examination 50 marks

In-Class Test

One in-class written test.
Short answer type.
10 questions at 2 marks each. 20
marks

Project

This project requires an advertisement
to be designed and
pasted up as specified in the course
guide. 30 marks

Marking Criteria:

- Research/Background 6 marks
- Objectives 4 marks
- Market segment 4 marks
- Media 6 marks
- Creative, layout/design/illustration 10 marks
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
State Code National Code Title Type
9598 Applied Science Photography Accredited course