Module Outline

Date retreived
22/07/2026 7:37 PM AWST

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the Marketing Concept (NSW)

the Marketing Concept (NSW)

Module
National Code
State Code
18026
DTWD Status
Approved
State Implementation and Classification
Approved Date
14/12/1995
Field of Education
080505 - Marketing
Nominal Hours
50
Description
To provide training in key marketing concepts building a framework for the
integration of a variety of ideas on business customer exchanges including an
understanding of the role of the marketing function within an organisation.
Range of Variables
The teaching program should concentrate on current techniques and practices
used by marketing practitioners and instruction should consist of a combination
of lectures, tutorials, class discussion, practical case studies and visiting
speakers from industry where appropriate.
Evidence Guide
Internal Assessment 100%

Preparation of a report.

Prepare a simple strategic plan and related marketing plan.

Prepare an MKIS flow chart.

Case study.

Class discussion.

Case study in class test
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
State Code National Code Title Type
8196 2226 Diploma of Business (Banking and Finance) Accredited course