Elements and Performance Criteria

The Range of Variables explains the contexts within which the performance and knowledge requirements of this standard may be assessed. The scope of variables chosen in training and assessment requirements may depend on the work situations available.

What products may be relevant to this competency standard?
A broad range of agricultural and horticultural products and services will be relevant to demonstrating achievement of this competency.

Business resources to be analysed include:
Experience and skills in research and development, experience in dealing with distant and different cultures, technology, location of facilities, experience in dealing with agents, managerial expertise and capacity.

What may be included under the market mix?
Place, promotion, price and packaging.

What document requirements may be relevant to this competency standard?
Document requirements may relate to the commercial transaction (payment arrangements, credit provision, insurance), and government requirements including customs requirements and quarantine requirements.

What products may be relevant to this competency standard?
A broad range of agricultural and horticultural products and services will be relevant to demonstrating achievement of this competency.

Business resources to be analysed include:
Experience and skills in research and development, experience in dealing with distant and different cultures, technology, location of facilities, experience in dealing with agents, managerial expertise and capacity.

What may be included under the market mix?
Place, promotion, price and packaging.

What document requirements may be relevant to this competency standard?
Document requirements may relate to the commercial transaction (payment arrangements, credit provision, insurance), and government requirements including customs requirements and quarantine requirements.

What evidence is required to demonstrate competence for this standard as a whole?
Competence in developing export markets for produce requires evidence that export markets have been appropriately evaluated, developed and implemented to industry standards. The skills and knowledge required to develop export markets for produce must be transferable to a range of work environments and contexts. For example, this could include different commodities, enterprise arrangements and markets.
What specific knowledge is needed to achieve the performance criteria?

Knowledge and understanding are essential to apply this standard in the workplace, to transfer the skills to other contexts, and to deal with unplanned events. The knowledge requirements for this unit are listed below:

sources of information in respect to export requirements
requirements set out in standards, codes of practice, QA processes and procedures
marketing plan formats
cash flow budgeting techniques
sensitivity analysis and investment evaluation.

What specific skills are needed to achieve the performance criteria?

To achieve the performance criteria, some complementary skills are required. These skills include the ability to:

evaluate export potential
develop export strategy
implement export strategy.

Are there other competency standards that could be assessed with this one?
This competency standard

Essential Assessment Information
There is essential information about

What specific knowledge is needed to achieve the performance criteria?

Knowledge and understanding are essential to apply this standard in the workplace, to transfer the skills to other contexts, and to deal with unplanned events. The knowledge requirements for this unit are listed below:

sources of information in respect to export requirements
requirements set out in standards, codes of practice, QA processes and procedures
marketing plan formats
cash flow budgeting techniques
sensitivity analysis and investment evaluation.

What specific skills are needed to achieve the performance criteria?

To achieve the performance criteria, some complementary skills are required. These skills include the ability to:

evaluate export potential
develop export strategy
implement export strategy.

Are there other competency standards that could be assessed with this one?
This competency standard

Essential Assessment Information
There is essential information about

There are a number of processes that are learnt throughout work and life, which are required in all jobs. They are fundamental processes and generally transferable to other work functions. Some of these are covered by the key competencies, although others may be added. The questions below highlight how these processes are applied in this competency standard. Following each question a number in brackets indicates the level to which the key competency needs to be demonstrated where 0 = not required, 1 = perform the process, 2 = perform and administer the process and 3 = perform, administer and design the process.
Communicating ideas and information
Through preparation of documentation for export. (3)

Communicating ideas and information
Through preparation of documentation for export. (3)

Collecting analysing and organising information
In evaluation of potential markets. (3)

Collecting analysing and organising information
In evaluation of potential markets. (3)

Planning and organising activities
According to requirements set out in export documentation. (3)

Planning and organising activities
According to requirements set out in export documentation. (3)

Working with others and in teams
Through discussions and consultation with others involved in export. (3)

Working with others and in teams
Through discussions and consultation with others involved in export. (3)

Using mathematical ideas and techniques
In calculations associated with pricing strategies. (3)

Using mathematical ideas and techniques
In calculations associated with pricing strategies. (3)

Solving problems
Through dealing with complexities involved in export as well as changing circumstances in trade agreements/arrangements. (3)

Solving problems
Through dealing with complexities involved in export as well as changing circumstances in trade agreements/arrangements. (3)

Using technology
Through use of computers and communication systems. (3)

Using technology
Through use of computers and communication systems. (3)