Unit of competency Outline
Date retreived
22/07/2026 6:29 PM AWST
22/07/2026 6:29 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Produce retail visual illustrations
Produce retail visual illustrations
Unit of competency
National Code
SIRRMER508
SIRRMER508
State Code
WD927
WD927
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
20/06/2014
Field of Education
080599 - Sales And Marketing, N.e.c.
Original Release Date
20/06/2014
Nominal Hours
15
Description
This unit describes the performance outcomes, skills and knowledge required to produce simple visual illustrations of proposed product presentations and exhibition displays. It covers design elements, illustration techniques and colour schemes to produce illustrations that depict in situ product presentations and exhibition displays. It also includes consulting with clients to clarify available budgets.
Notes
Elements and Performance Criteria
1. Produce product illustrations.
- 1.1.Use illustration techniques and relevant equipment and materials to depict accurate observation of products.
- 1.2.Apply shading, tonal scales, contour, variation in weight of line work, and balance of negative space to depict products.
- 1.3.Accurately reflect colour and finish of sample products.
- 1.4.Depict products in correct proportion and to customer specification.
2. Produce images of objects and interiors.
- 2.1.Use accurate observation of proportion in sketch illustrations.
- 2.2.Draw sketches of objects and interiors in perspective.
- 2.3.Demonstrate effective contrast of tone, colour and surface in sketch illustrations.
- 2.4.Depict in situ mannequins in correct proportion.
3. Produce interior and exterior colour schemes.
- 3.1.Negotiate terms of brief and budget limitations with client.
- 3.2.Produce colour sample boards to demonstrate interior and exterior colour schemes with colours and textures to suit corporate image, target market and promotional themes.
- 3.3.Produce store and merchandise colour concepts with accurate specifications and tonal rendering to meet client requirements.
4. Produce colour schemes for promotions.
- 4.1.Produce colour schemes to suit specific visual merchandising promotional themes.
- 4.2.Design sketches to reflect design elements required for the visual identity of the promotion.
- 4.3.Use colour visual sketches to demonstrate how the colour scheme will appear in situ.
5. Produce quick sketches.
- 5.1.Use a variety of methods, techniques and effects to describe fixtures, product presentations and display points.
- 5.2.Produce sketches suitable for presentation to industry.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.
Illustration techniquesmay include:
linear marks of differing intensity and character, including:
curvilinear
sharp
soft, using side of pencil, marker or crayon
thick
thin
linear marks to produce illusion of three-dimensional (3-D) form
online illustrations
quick marker sketches
simple linear perspective
tonal range to produce illusion of 3-D
using colour
using mixed drawing media and a range of techniques to produce drawings.
Equipment and materialsmay include:
charcoal
coloured pencils
fine liner pens
marker pens
pastels and chalks
pencils from B to 6B
watercolour.
Customermay include:
customer with routine or special requests
internal and external contact
new or repeat contact
people from a range of social, cultural and ethnic backgrounds
people with varying physical and mental abilities.
Interior and exterior colour schemes may be for:
department stores
exhibition stands
interiors and exteriors of shops.
Promotional themesmay include:
seasonal events, such as:
religious holidays
Mother’s day
Father’s day
Valentine’s day
sports events
seasonal sales
cultural themes, such as:
Japanese
Mexican
Tuscan
enterprise-specific promotions, such as:
birthday sale
homewares sale
lingerie sale
perfume promotion
specific product promotional events, such as exhibitions.
Design elementsmay include:
colour
direction
line
shape
size
texture.
Illustration techniquesmay include:
linear marks of differing intensity and character, including:
curvilinear
sharp
soft, using side of pencil, marker or crayon
thick
thin
linear marks to produce illusion of three-dimensional (3-D) form
online illustrations
quick marker sketches
simple linear perspective
tonal range to produce illusion of 3-D
using colour
using mixed drawing media and a range of techniques to produce drawings.
Equipment and materialsmay include:
charcoal
coloured pencils
fine liner pens
marker pens
pastels and chalks
pencils from B to 6B
watercolour.
Customermay include:
customer with routine or special requests
internal and external contact
new or repeat contact
people from a range of social, cultural and ethnic backgrounds
people with varying physical and mental abilities.
Interior and exterior colour schemes may be for:
department stores
exhibition stands
interiors and exteriors of shops.
Promotional themesmay include:
seasonal events, such as:
religious holidays
Mother’s day
Father’s day
Valentine’s day
sports events
seasonal sales
cultural themes, such as:
Japanese
Mexican
Tuscan
enterprise-specific promotions, such as:
birthday sale
homewares sale
lingerie sale
perfume promotion
specific product promotional events, such as exhibitions.
Design elementsmay include:
colour
direction
line
shape
size
texture.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
develops examples of accurate representational images of selected objects and interiors
uses colour schemes to suit specific visual merchandising promotional themes
develops quick marker sketches.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated retail visual merchandising work environment
relevant documentation, such as sample client briefs
information on:
client requirements
store image
products and services
retail illustration tools and materials, including relevant computer software.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
a simulated retail illustration project environment
client feedback
answers to questions about specific design skills and knowledge
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
develops examples of accurate representational images of selected objects and interiors
uses colour schemes to suit specific visual merchandising promotional themes
develops quick marker sketches.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated retail visual merchandising work environment
relevant documentation, such as sample client briefs
information on:
client requirements
store image
products and services
retail illustration tools and materials, including relevant computer software.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
a simulated retail illustration project environment
client feedback
answers to questions about specific design skills and knowledge
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
No information
| State Code | National Code | Title | Type |
|---|---|---|---|
| J152 | SIR50212 | Diploma of Visual Merchandising | Qualification |