Unit of competency Outline
Date retreived
23/07/2026 9:32 AM AWST
23/07/2026 9:32 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop and implement local or regional tourism plan
Develop and implement local or regional tourism plan
Unit of competency
National Code
SITTPPD010A
SITTPPD010A
State Code
S6456
S6456
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
30/10/2008
Field of Education
080323 - Tourism Management
Original Release Date
30/10/2008
Nominal Hours
60
Description
This unit describes the performance outcomes, skills and knowledge required to develop and implement a strategic tourism plan in a local or regional areas. It requires the ability to develop the plan in consultation with the local community, implement all actions detailed in the plan and monitor all tourism activities for the area or region against the plan. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Develop plans for local or regional tourism.
- 1.1 Draft tourism plans within the context of the organisation's overall approach to tourism development within the region.
- 1.2 Include an inventory of both tourism infrastructure and the carrying capacity of the region.
- 1.3 Identify product and service gaps and the potential for future development, including use of emerging technologies.
- 1.4 Draft plans to take account of the level of community and industry resources available to implement the plan.
- 1.5 Consider impact on the community, including environmental, social, cultural and economic factors, and incorporate these into the planning process.
- 1.6 Ensure development initiatives are both culturally and environmentally appropriate for the region.
- 1.7 Conduct community consultation throughout the tourism planning process.
- 1.8 Develop plans to include a clear strategic and tactical focus.
- 1.9 Include scheduled course of action and evaluation methods.
- 1.10 Submit plans to the appropriate authority for approval prior to implementation.
2 Implement local or regional tourism plans.
- 2.1 Implement actions detailed in the plan according to schedule and contingencies.
- 2.2 Consult and involve the community in tourism issues on an ongoing basis.
3 Monitor and evaluate plans.
- 3.1 Monitor activities using the evaluation methods detailed in the plan on an ongoing basis to take account of progress towards objectives, evaluation of individual activities and need for changes to the plan.
- 3.2 Submit required changes for consideration and approval by the appropriate authority.
- 3.3 Implement and communicate agreed changes promptly.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Tourism infrastructure may include:
transport
accommodation
attractions
retail
visitor information services
tours
conference facilities.
Product and service gaps may relate to:
inability to service current demand
inappropriate operating practices for the current market place
opportunities for new products and services
assessment of region to meet current and future customer expectations.
Community and industry resources may relate to:
local government resources
local tourist associations or other industry bodies
preparedness of individual tourism operators to contribute to the plan
expertise of those likely to implement the plan
current market position of the destination
opportunities for sponsorship
opportunities for cooperative approaches
potential for state or federal assistance
local skill profile.
Impact on the community may include:
benefits:
economic benefits to local community
improved local facilities
employment opportunities
cultural benefits, including cultural preservation
visitor education
greater understanding between host and visitor cultures
costs:
trivialisation of culture
effect on social structures
damage to environmentally or culturally sensitive areas.
Community consultation may include:
conduct of seminars and public meetings to gain community input
formal and informal research activities within the local community
involvement of community representatives on planning steering committees
activities to gain community support for the planning process prior to commencement
publication and display of draft plans for community comment.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
Tourism infrastructure may include:
transport
accommodation
attractions
retail
visitor information services
tours
conference facilities.
Product and service gaps may relate to:
inability to service current demand
inappropriate operating practices for the current market place
opportunities for new products and services
assessment of region to meet current and future customer expectations.
Community and industry resources may relate to:
local government resources
local tourist associations or other industry bodies
preparedness of individual tourism operators to contribute to the plan
expertise of those likely to implement the plan
current market position of the destination
opportunities for sponsorship
opportunities for cooperative approaches
potential for state or federal assistance
local skill profile.
Impact on the community may include:
benefits:
economic benefits to local community
improved local facilities
employment opportunities
cultural benefits, including cultural preservation
visitor education
greater understanding between host and visitor cultures
costs:
trivialisation of culture
effect on social structures
damage to environmentally or culturally sensitive areas.
Community consultation may include:
conduct of seminars and public meetings to gain community input
formal and informal research activities within the local community
involvement of community representatives on planning steering committees
activities to gain community support for the planning process prior to commencement
publication and display of draft plans for community comment.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
detailed knowledge of the full range of issues that apply to the planning, development and administration of tourism for a local or regional area and the distribution and marketing of particular products
ability to develop, implement and monitor a tourism plan for a specific local or regional area
ability to apply the total planning process to the development of a specific local or regional tourism plan
ability to consult and communicate with the broad community and key stakeholders
project or work activities conducted over a commercially realistic period of time so that the planning, evaluation and monitoring aspects of developing and implementing the plan can be assessed.
Context of and specific resources for assessment
Assessment must ensure:
access to a fully equipped industry-realistic office environment using appropriate computers, communication technology, information programs and publications to facilitate the processes involved in developing and implementing a local or regional tourism plan
access to a local or regional area for which the plan would be developed and implemented or access to comprehensive and sufficient information about that local or regional area to allow the candidate to develop, implement and monitor a strategic tourism plan
access to current tourism industry data
involvement of community stakeholders so that consultation can be achieved.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
project to develop, implement and monitor a tourism plan for a given local or regional area
project activities to develop, implement and monitor a tourism plan in conjunction with a local, regional, or state or territory tourism organisation
review of a completed tourism plan for a specific local or regional area
case studies to assess the candidate's ability to evaluate communities with differing social, cultural and economic structures and issues
case studies to assess the candidate's ability to evaluate local or regional areas with different tourism product bases, and distribution and marketing networks
written and oral questioning or interview to test knowledge such as distribution networks, strategic and tactical community communication processes, strategic planning techniques and practices and the structures of tourism management organisations
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SITTPPD002A Research tourism data
SITTPPD008A Develop host community awareness of tourism
SITTPPD009A Assess tourism opportunities for local communities
SITXMPR005A Develop and manage marketing strategies.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
detailed knowledge of the full range of issues that apply to the planning, development and administration of tourism for a local or regional area and the distribution and marketing of particular products
ability to develop, implement and monitor a tourism plan for a specific local or regional area
ability to apply the total planning process to the development of a specific local or regional tourism plan
ability to consult and communicate with the broad community and key stakeholders
project or work activities conducted over a commercially realistic period of time so that the planning, evaluation and monitoring aspects of developing and implementing the plan can be assessed.
Context of and specific resources for assessment
Assessment must ensure:
access to a fully equipped industry-realistic office environment using appropriate computers, communication technology, information programs and publications to facilitate the processes involved in developing and implementing a local or regional tourism plan
access to a local or regional area for which the plan would be developed and implemented or access to comprehensive and sufficient information about that local or regional area to allow the candidate to develop, implement and monitor a strategic tourism plan
access to current tourism industry data
involvement of community stakeholders so that consultation can be achieved.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
project to develop, implement and monitor a tourism plan for a given local or regional area
project activities to develop, implement and monitor a tourism plan in conjunction with a local, regional, or state or territory tourism organisation
review of a completed tourism plan for a specific local or regional area
case studies to assess the candidate's ability to evaluate communities with differing social, cultural and economic structures and issues
case studies to assess the candidate's ability to evaluate local or regional areas with different tourism product bases, and distribution and marketing networks
written and oral questioning or interview to test knowledge such as distribution networks, strategic and tactical community communication processes, strategic planning techniques and practices and the structures of tourism management organisations
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SITTPPD002A Research tourism data
SITTPPD008A Develop host community awareness of tourism
SITTPPD009A Assess tourism opportunities for local communities
SITXMPR005A Develop and manage marketing strategies.
Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C4906 | THTPPD14B | Develop and implement local/regional tourism plan | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| WF712 | SITTPPD604 | Develop and implement local or regional tourism plan | Unit of competency |
