Develop and implement community engagement strategies

Unit of competency Outline

Date retreived
23/07/2026 12:54 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Unit of competency

National Code
PSPGEN074

State Code
AWV29

TGA Status
Deleted

DTWD Status
Deleted

Current Release Number
2.00

Current Release Date
28/06/2018

View on TGA

State Implementation and Classification

Approved Date

21/07/2016

Field of Education

080509 - Public Relations

Original Release Date

21/07/2016

Nominal Hours

Description

This unit describes the skills required to design and implement effective activities or programs that involve the community in government policy development, planning and decision making processes. It includes issue analysis, scoping, designing, implementing, reporting and evaluating on community engagement activities or programs.This unit applies to those working in roles where they are designing activities to involve the community in government decisions.The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.Those undertaking this unit would work autonomously in consultation with others, while performing complex tasks in a range of familiar contexts.No licensing, legislative or certification requirements apply to unit at the time of publication.

Notes

Elements and Performance Criteria

1. Conduct an issue analysis

1.1 Develop a framework to assist in analysing an issue that requires community engagement.
1.2 Identify and consult key stakeholders in accordance with organisational policy and procedures.
1.3 Use the framework to conduct the analysis, and identify community engagement options in accordance with organisational requirements.

2. Scope community engagement activity or program

2.1 Identify parameters and constraints of community engagement, including time and resource limitations.
2.2 Establish the purpose and objectives of community engagement in consultation with key stakeholders, including what is negotiable, clarifying what is with relevant personnel.
2.3 Develop objectives that are relevant, achievable, measurable, flexible enough to allow for the emergence of new options or ideas and are linked to program/project objectives.
2.4 Define the target community in accordance with the purpose, objectives and scope of activity.
2.5 Determine the level of community engagement, methods and techniques to suit the purpose, objectives, target community and scope of activity.
2.6 Identify likely barriers to community engagement involvement and strategies to address them.

3. Design community engagement activity or program

3.1 Identify and use opportunities, where possible, to involve the community in the design of the engagement activity or program and its evaluation.
3.2 Identify benefits for community involvement in the engagement process, both for the organisation and the community.
3.3 Identify and apply relevant government/agency guidelines, protocols, systems and processes.
3.4 Design programs to address risks and issues with appropriate mitigation measures including strategies to identify and include those missed in the community definition.
3.5 Embed communication, monitoring, reporting, feedback and evaluation processes in the activity or program.
3.6 Obtain relevant commitment to/approval of the activity or program in accordance with organisational policy and procedures.

4. Implement community engagement activity or program

4.1 Allocate resources and time to the implementation process, including a process manager/facilitator with the necessary capabilities, in accordance with the program design.
4.2 Coordinate the implementation across the agency and across government, where relevant.
4.3 Communicate the objectives and constraints of the engagement in a manner that is understood by all participants.
4.4 Establish clarity around the roles and responsibilities of all participants and the level of influence of the participants on the final decision.
4.5 Identify and manage the expectations of participants and provide the community is with all relevant information throughout the engagement process.
4.6 Implement feedback mechanisms in accordance with the process plan, and community requirements and address barriers to community engagement involvement to maximise participation.
4.7 Address risks and issues with appropriate mitigation measures.
4.8 Acknowledge and respect community diversity throughout, and the process is transparent and managed in accordance with planned design.
4.9 Implement the process flexibly enough to allow the community to raise new ideas or options and provide the community with opportunities to develop their engagement.

5. Report on the outcomes of community engagement

5.1 Report outcomes of community engagement to relevant government/agency staff, all participants and those who may be affected or have a significant interest, in accordance with organisational policy and procedures.
5.2 Provide feedback to all participants on how the outcomes may inform government/agency planning or decision making.

6. Evaluate community engagement activity

6.1 Use a good practice model to evaluate all components of the engagement activity or program in accordance with the design plan.
6.2 Obtain feedback on the quality of the activity or program from participants.
6.3 Analyse the extent to which the engagement outcomes informed government/agency planning and decision making.
6.4 Record, share and use achievements and lessons from the engagement activity or program across the government/agency and with the community in accordance with organisational policy and procedures.

No information

Replaces

State Code	National Code	Title	Type
C8085	PSPCOM502A	Develop and implement community engagement strategies	Unit of competency

State Code	National Code	Title	Type
BEJ0	SFI50219	Diploma of Fisheries Compliance	Qualification
AZZ0	PSP50116	Diploma of Government	Qualification