Unit of competency Outline

Date retreived
23/07/2026 1:45 AM AWST

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Assist with marketing and promotion

Assist with marketing and promotion

Unit of competency
National Code
CUAMKG301
State Code
WI134
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
2.00
Current Release Date
15/01/2016
View on TGA
State Implementation and Classification
Approved Date
16/05/2014
Field of Education
080505 - Marketing
Original Release Date
16/05/2014
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to assist with an organisation's marketing and promotional activities.At this level, individuals are required to use some discretion and judgement and operate under broad supervision within an established framework of plans and procedures.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Contribute to the development of promotional strategies
  • 1.1 Monitor a range of internal and external marketing information to inform own work activities
  • 1.2 Participate in discussions with relevant personnel about marketing and promotional activities
  • 1.3 Contribute ideas about activities that could be included in promotional strategies
  • 1.4 Compile information about the potential of media outlets to assist with the development of promotional strategies
  • 1.5 Maintain documentation related to promotional strategies
2. Undertake promotional activities
  • 2.1 Prepare and distribute promotional materials promptly
  • 2.2 Present organisation’s identity accurately and confidently to individuals and organisations
  • 2.3 Assist with promotional activities aimed at a broad range of external stakeholders
  • 2.4 Maintain a database of industry contacts and sources of industry information
  • 2.5 Attend industry events and other networking opportunities as required
  • 2.6 Share knowledge obtained through networking with colleagues to enhance marketing activities
3. Finalise promotional activities
  • 3.1 Monitor and document the results of strategies to test the response of target markets to promotional materials
  • 3.2 Seek feedback on own work performance and adjust work practices accordingly
No information
No information
Replaces
State Code National Code Title Type
D1668 CUEMAR01C Assist with marketing Unit of competency
Replaced By
State Code National Code Title Type
ODG76 CUAMKG311 Assist with marketing and promotion Unit of competency