Unit of competency Outline

Date retreived
23/07/2026 5:12 AM AWST

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Implement marketing plan

Implement marketing plan

Unit of competency
National Code
LGAGOVA406A
State Code
C4312
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
2.00
Current Release Date
11/09/2012
View on TGA
State Implementation and Classification
Approved Date
25/01/2002
Field of Education
080505 - Marketing
Original Release Date
25/01/2002
Nominal Hours
40
Description
This unit covers the promotion of council's user pays and discretionary services in accordance with a marketing plan.
Notes
Elements and Performance Criteria
1 Use marketing plan to coordinate marketing activities
  • 1.1 The marketing plan is used to guide the conduct of day to day marketing activities.
  • 1.2 Activities are conducted in a manner that makes maximum use of available resources and materials to enhance the quality of the activity and the image of the organisation.
  • 1.3 Activities are conducted in a manner that maximises the opportunity to meet financial targets.
2 Establish business relationships
  • 2.1 Professional relationships with customers and industry colleagues are established within their correct cultural context in a manner that promotes goodwill and trust.
  • 2.2 Opportunities to liaise with customers and colleagues are taken up wherever possible.
  • 2.3 Discussions and negotiations with customers and colleagues are conducted in a professional manner within the relevant cultural context.
3 Monitor the market
  • 3.1 Changes and major issues in the marketplace are correctly identified.
  • 3.2 Market intelligence gained during the implementation of marketing activities is communicated to appropriate colleagues on a regular basis.
4 Prepare marketing reports
  • 4.1 Reports are prepared according to organisational requirements in a manner that provides clear and concise information to those responsible for market planning.
  • 4.2 Recommendations for improving the effectiveness of activities are made to the appropriate authority based on practical experience in the implementation of the marketing plan.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Guide the conduct of activities may include:
prioritising and scheduling activities
setting targets and objectives
determining evaluation methods
Marketing activities may include:
advertising
use and maintenance of promotional materials
display networks
industry relations and liaison
public relations
promotional events
cooperative marketing
Identification of change in market place may:
be based on day to day contact with customers
include market response to marketing activities
include evaluation of competition
include product and price changes
include market research
Overview of assessment requirements
A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria. The knowledge and skill requirements described in the Range Statement must also be demonstrated. For example, knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated.
Critical aspects of evidence to be considered
Activities are in line with marketing plan.
Business relationships are established.
Market is monitored.
Context of assessment
On the job or in a simulated work environment.
Method of assessment
The following assessment methods are suggested:
observation of the learner performing a range of workplace tasks over sufficient time to demonstrate handling of a range of contingencies
written and/or oral questioning to assess knowledge and understanding
completion of workplace documentation
third-party reports from experienced practitioners
completion of self-paced learning materials including personal reflection and feedback from trainer, coach or supervisor
Evidence required for demonstration of consistent performance
Evidence will need to be gathered over time across a range of variables.
Resource implications
Access to a workplace or simulated case study that incorporates simulated marketing activities and consultations.
No information