Unit of competency Outline
Date retreived
22/07/2026 12:47 AM AWST
22/07/2026 12:47 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Research, assess and develop a floristry product range
Research, assess and develop a floristry product range
Unit of competency
National Code
SFLSOP509A
SFLSOP509A
State Code
D7695
D7695
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
11/11/2011
Field of Education
100309 - Floristry
Original Release Date
11/11/2011
Nominal Hours
36
Description
This unit describes the performance outcomes, skills and knowledge required to strategically manage product development within a floristry business. It requires the ability to research the market, analyse issues relevant to establishing the product, determine a profitable selling price, establish the product, and monitor and evaluate its success. The related function of negotiating with suppliers for any product component is covered in:SITXMGT006A Establish and conduct business relationships.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Research the market.
- 1.1. Research potential floristry products within the context of the overall business plan and marketing focus of the organisation.
- 1.2. Identify and access general information sources for floristry market trends, and distribution and marketing networks.
- 1.3. Consult with, and incorporate input from, internal colleagues and external stakeholders in the research phase.
- 1.4. Conduct research to identify current and emerging technologies, market and design trends, and product and service gaps and analyse the potential for future product.
- 1.5. Identify a range of product development opportunities based on analysis of both the market and the success of the current product range.
- 1.6. Identify distribution and marketing networks that would support the proposed floristry product and analyse the potential to market the product successfully.
2. Analyse issues relevant to establishing the product.
- 2.1. Identify and analyse product preferences and requirements of different consumer markets.
- 2.2. Consult external stakeholders on customer and floristry industry service and quality expectations for floristry products and services.
- 2.3. Identify and analyse external issues that impact on establishing a product range.
- 2.4. Assess availability of floristry products and components that will meet preferences and requirements of target market.
- 2.5. Conduct a self-assessment of the organisation's capability to provide proposed product and identify additional resources required to establish and deliver the product.
- 2.6. Consider issues relating to product life cycle.
3. Determine a profitable selling price.
- 3.1. Identify all expenditure items involved in producing the floristry product to determine the nett production cost.
- 3.2. Incorporate required distributor commissions or mark-ups, determine required profit margin and mark-up the nett cost to determine the selling price.
- 3.3. Seek information on competitors' product range and consider their price when determining the organisation's selling price.
- 3.4. Make reasonable cost adjustments to ensure market take-up of price competitive product.
- 3.5. Assess cost-effectiveness and profitability of a range of proposed products and choose products that will provide the highest yield.
- 3.6. Clearly and accurately document the full range of pricing structures.
4. Establish the product.
- 4.1. Develop and communicate a clear, scheduled implementation plan to all personnel involved in establishing the operational details of the product.
- 4.2. Establish all required marketing activities to promote the product.
- 4.3. Where appropriate, test new products and services in the marketplace prior to full implementation.
5. Monitor and evaluate the success of the product.
- 5.1. Monitor product development initiatives in terms of response in the marketplace; feedback from the distribution network, staff and customers; and changes in the internal or external environment that may impact on plans, cost effectiveness and profitability.
- 5.2. Monitor the quality of supplied flowers, plant materials and other merchandise and take action to rectify any deficiencies that affect the overall quality of the product range.
- 5.3. Rationalise or delete any product within the range or any stock items on the basis of monitoring in a timely manner and according to any contractual obligations.
- 5.4. Communicate changes to all relevant colleagues, customers and distributors.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Some examples of floristry products included in a product range are:
flowers including:
fresh (common, exotic and Australian wildflowers)
dry and preserved
artificial.
plant materials including:
fresh (common, exotic and Australian foliage)
dry and preserved
artificial
potted plants
fruit and vegetables.
horticulture products
cash and carry arrangements
display or stock items
ancillary items and merchandise including:
chocolates, fruit, nuts, alcohol
hampers
gift items of any type
novelties such as balloons and toys
flower preservatives and conditioning agents.
presentation materials including:
wrapping
gift cards and message items
services such as:
design consultancy
event styling
relay organisation
transportation and delivery
labour for management of on-site events or special occasions
on-site installation and disposal of floral displays
on-site maintenance of all floral displays throughout the life of an event or special occasion.
large , small or themed corporate displays including components constructed off-site and assembled on-site for:
exhibition centres
ball rooms
restaurants and reception centres
theatres
galleries
hotels
government buildings
hospitals
corporate offices
marquees
gardens
cruise boats
churches or chapels.
floral arrangements for events and special occasions:
corporate events
balls and banquets
themed events
industry and other awards presentations
theatrical performances
trade shows
exhibitions
floral festivals
weddings
parties e.g. birthdays and engagements
celebrations e.g. Christmas and St Valentine's Day
religious celebrations e.g. communions, bar mitzvahs
funerals.
Informationsources may include:
local, regional, state or territory, and federal government business development departments and advisory bodies
government funding bodies
government and private small business research bodies
floristry industry associations
grower associations
others in the distribution network, which will vary but can include:
retail floristry outlets
franchisor organisations
marketing and distribution companies
event management companies.
business management and marketing consultancies
reports on floristry trends
customer surveys and general feedback
the Internet
media
industry journals or trade magazines
personal observation and experience
colleagues, supervisors and managers
industry contacts, mentors and advisors
trade shows.
External stakeholders may include:
customers
floristry industry associations
business management and marketing consultancies
growers and grower associations
others in the distribution network, which will vary but can include:
retailer floristry outlets
franchisor organisations
marketing and distribution companies
event management companies
suppliers.
funeral directors, cemeteries and crematoria which have special procedures for the display and delivery of funeral specific products
licensing or regulatory authorities.
Technologies, market and design trends may involve:
emerging floristry construction techniques
use of texting (SMS)
use of the Internet
use of digital photography and scanners
use of design and accounting software
use of electronic technology to track orders, delivery and relay services
use of GPS systems for delivery of products
emerging customer preferences
changing customer demographics
seasonal or in fashion colours
the influence of clothing fashion, fabric and colour trends
the influence of architecture, interior design and trends in interior decoration
the influence of themed events
the influence of new hybrid flowers and plant materials
emerging technologies that impact on production.
Product and service gaps may include:
gaps within the existing product range
gaps in product not currently delivered by any competitor or potential competitor
specific consumer markets not currently serviced by any competitor or potential competitor
markets for which level of demand is not being met.
External issues that impact on establishing a product may include:
legal compliance
intellectual property ownership of competitors' copyrighted products
legal liability issues
current and emerging economic climate
environmental considerations
cultural considerations
technological developments
general industry trends.
Self-assessment of the organisation's capability to provide proposed product may involve:
considering the range of products currently offered and resources required to diversify
considering the product preferences and requirements of target market
conducting a risk assessment of all aspects of providing required products
considering resources required to establish a new product
considering budgetary constraints involved in providing the product and applying a profitable selling price.
Expenditure items may include:
supply of all component products and services that make up the product
capital costs of the product developer and proportion attributed to the product
fixed costs that relate to delivery of the product
variable costs
marketing costs
human resource costs for all personnel involved in designing, producing and delivering the product
business insurances
licensing and permit fees
proportion of product developer's operating costs attributed to providing the product.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Some examples of floristry products included in a product range are:
flowers including:
fresh (common, exotic and Australian wildflowers)
dry and preserved
artificial.
plant materials including:
fresh (common, exotic and Australian foliage)
dry and preserved
artificial
potted plants
fruit and vegetables.
horticulture products
cash and carry arrangements
display or stock items
ancillary items and merchandise including:
chocolates, fruit, nuts, alcohol
hampers
gift items of any type
novelties such as balloons and toys
flower preservatives and conditioning agents.
presentation materials including:
wrapping
gift cards and message items
services such as:
design consultancy
event styling
relay organisation
transportation and delivery
labour for management of on-site events or special occasions
on-site installation and disposal of floral displays
on-site maintenance of all floral displays throughout the life of an event or special occasion.
large , small or themed corporate displays including components constructed off-site and assembled on-site for:
exhibition centres
ball rooms
restaurants and reception centres
theatres
galleries
hotels
government buildings
hospitals
corporate offices
marquees
gardens
cruise boats
churches or chapels.
floral arrangements for events and special occasions:
corporate events
balls and banquets
themed events
industry and other awards presentations
theatrical performances
trade shows
exhibitions
floral festivals
weddings
parties e.g. birthdays and engagements
celebrations e.g. Christmas and St Valentine's Day
religious celebrations e.g. communions, bar mitzvahs
funerals.
Informationsources may include:
local, regional, state or territory, and federal government business development departments and advisory bodies
government funding bodies
government and private small business research bodies
floristry industry associations
grower associations
others in the distribution network, which will vary but can include:
retail floristry outlets
franchisor organisations
marketing and distribution companies
event management companies.
business management and marketing consultancies
reports on floristry trends
customer surveys and general feedback
the Internet
media
industry journals or trade magazines
personal observation and experience
colleagues, supervisors and managers
industry contacts, mentors and advisors
trade shows.
External stakeholders may include:
customers
floristry industry associations
business management and marketing consultancies
growers and grower associations
others in the distribution network, which will vary but can include:
retailer floristry outlets
franchisor organisations
marketing and distribution companies
event management companies
suppliers.
funeral directors, cemeteries and crematoria which have special procedures for the display and delivery of funeral specific products
licensing or regulatory authorities.
Technologies, market and design trends may involve:
emerging floristry construction techniques
use of texting (SMS)
use of the Internet
use of digital photography and scanners
use of design and accounting software
use of electronic technology to track orders, delivery and relay services
use of GPS systems for delivery of products
emerging customer preferences
changing customer demographics
seasonal or in fashion colours
the influence of clothing fashion, fabric and colour trends
the influence of architecture, interior design and trends in interior decoration
the influence of themed events
the influence of new hybrid flowers and plant materials
emerging technologies that impact on production.
Product and service gaps may include:
gaps within the existing product range
gaps in product not currently delivered by any competitor or potential competitor
specific consumer markets not currently serviced by any competitor or potential competitor
markets for which level of demand is not being met.
External issues that impact on establishing a product may include:
legal compliance
intellectual property ownership of competitors' copyrighted products
legal liability issues
current and emerging economic climate
environmental considerations
cultural considerations
technological developments
general industry trends.
Self-assessment of the organisation's capability to provide proposed product may involve:
considering the range of products currently offered and resources required to diversify
considering the product preferences and requirements of target market
conducting a risk assessment of all aspects of providing required products
considering resources required to establish a new product
considering budgetary constraints involved in providing the product and applying a profitable selling price.
Expenditure items may include:
supply of all component products and services that make up the product
capital costs of the product developer and proportion attributed to the product
fixed costs that relate to delivery of the product
variable costs
marketing costs
human resource costs for all personnel involved in designing, producing and delivering the product
business insurances
licensing and permit fees
proportion of product developer's operating costs attributed to providing the product.
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
project or work activities that show the candidate's ability to research, assess and develop the floristry product range for a specific floristry business and to monitor the product's success
ability to fully research, comprehend and analyse information on the full range of issues that relate to the development of the floristry product range
detailed knowledge of the floristry industry, including structure, interrelationships, information sources and distribution and marketing networks
ability to consult and communicate with colleagues and external stakeholders
project or work activities to develop multiple and diverse product ranges. To ensure consistency of performance and ability to respond to different commercial needs,this should occur over a period of time
project or work activities conducted over a sufficient period so that the research, analysis and monitoring aspects of this unit can be assessed.
Context of and specific resources for assessment
Assessment must ensure:
access to a fully equipped office environment using appropriate computers, communication technology (e.g. audiovisual and photography), information programs and publications to facilitate the processes involved in developing the floristry product range
access to a business for which floristry products would be developed or to comprehensive and sufficient information about that floristry business to allow the candidate to fully research, assess and develop the floristry product range
access to current floristry industry data and information sources about floristry market trends and appropriate product match
involvement of key stakeholders, both internal and external, so that consultation can be achieved.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
project activities to research, assess and develop the floristry product range in conjunction with an industry operator
project activities to research, assess and develop the floristry product range for the training college or local community
review of completed product costing and pricing structures for specific products
case studies to assess the candidate's ability to assess markets with differing product preferences and requirements
case studies to assess the candidate's ability to evaluate floristry products and markets with different distribution and marketing networks
written and oral questioning or interview to test knowledge such as structure of the floristry industry, industry interrelationships, distribution networks, and mark-up and commission structures
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SIRXMPR001A Profile a retail market
SITXMGT006A Establish and conduct business relationships
BSBDES602A Research global design trends
SFLDEC407A Design complex floristry products
SFLDEC510A Design and produce innovative floristry products.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
project or work activities that show the candidate's ability to research, assess and develop the floristry product range for a specific floristry business and to monitor the product's success
ability to fully research, comprehend and analyse information on the full range of issues that relate to the development of the floristry product range
detailed knowledge of the floristry industry, including structure, interrelationships, information sources and distribution and marketing networks
ability to consult and communicate with colleagues and external stakeholders
project or work activities to develop multiple and diverse product ranges. To ensure consistency of performance and ability to respond to different commercial needs,this should occur over a period of time
project or work activities conducted over a sufficient period so that the research, analysis and monitoring aspects of this unit can be assessed.
Context of and specific resources for assessment
Assessment must ensure:
access to a fully equipped office environment using appropriate computers, communication technology (e.g. audiovisual and photography), information programs and publications to facilitate the processes involved in developing the floristry product range
access to a business for which floristry products would be developed or to comprehensive and sufficient information about that floristry business to allow the candidate to fully research, assess and develop the floristry product range
access to current floristry industry data and information sources about floristry market trends and appropriate product match
involvement of key stakeholders, both internal and external, so that consultation can be achieved.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
project activities to research, assess and develop the floristry product range in conjunction with an industry operator
project activities to research, assess and develop the floristry product range for the training college or local community
review of completed product costing and pricing structures for specific products
case studies to assess the candidate's ability to assess markets with differing product preferences and requirements
case studies to assess the candidate's ability to evaluate floristry products and markets with different distribution and marketing networks
written and oral questioning or interview to test knowledge such as structure of the floristry industry, industry interrelationships, distribution networks, and mark-up and commission structures
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SIRXMPR001A Profile a retail market
SITXMGT006A Establish and conduct business relationships
BSBDES602A Research global design trends
SFLDEC407A Design complex floristry products
SFLDEC510A Design and produce innovative floristry products.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| S3973 | WRFO408B | Implement floristry products and services plan | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AVF97 | SFLSOP011 | Develop a floristry product range | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D547 | SFL50110 | Diploma of Floristry Design | Qualification |