Unit of competency Outline

Date retreived
23/07/2026 1:22 PM AWST

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Obtain and manage sponsorship

Obtain and manage sponsorship

Unit of competency
National Code
AHCCCF403A
State Code
D6768
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
10/06/2011
View on TGA
State Implementation and Classification
Approved Date
13/10/2014
Field of Education
080301 - Business Management
Original Release Date
13/10/2014
Nominal Hours
25
Description
This unit covers obtaining and managing sponsorship and defines the standard required to: identify sponsorship opportunities through mutual benefits to organisations; screen potential sponsors in terms of cultural protocols and community sensibilities; negotiate an appropriate sponsorship arrangement to support a project; document a sponsorship arrangement, detailing all arrangements and responsibilities; meet legal, financial, cultural, ethical, equity and other requirements for the duration of the sponsorship arrangement; review a sponsorship arrangement and plan its renegotiation.
Notes
Elements and Performance Criteria
1. Identify sponsorship opportunities
  • 1.1. Potential sponsors are targeted on the basis that they would be appropriate partners to the program.
  • 1.2. A rationale for sponsoring the program and/or activities is developed which achieves a balance between the sponsors' requirements and the program goals, and benefits to the sponsor and program.
  • 1.3. Feasibility of sponsorship opportunities is confirmed by research and analysis.
  • 1.4. Mutual benefits are itemised and list of targets is developed.
  • 1.5. Community, cultural and equity requirements in the group operations are considered in developing list of targets.
2. Prepare and deliver sponsorship pitch
  • 2.1. Contact with potential sponsor is made in accordance with program and enterprise procedures and guidelines.
  • 2.2. The best interests of the program, group and agency are maintained in sponsorship approach.
  • 2.3. Presentation support materials are prepared with appropriate accuracy, style and degree of information.
  • 2.4. Presentation and approach demonstrates an understanding of and respect for sponsors' business, and shows how sponsorship will be mutually beneficial.
  • 2.5. Outcomes of any prior sponsorship arrangements are appropriately included in pitch and negotiations.
  • 2.6. Presentation is followed up in a professional manner that preserves the integrity of the negotiations.
3. Successfully negotiate sponsorship deal
  • 3.1. Terms are agreed which satisfy both the sponsor and the program and the associated agency where appropriate.
  • 3.2. Nature of sponsorship and of the benefits to the sponsor are expressed in explicit terms and understood by both parties.
  • 3.3. Commitments under the sponsorship arrangements are clearly identified to assist maintenance of relationship.
4. Maintain sponsorship deal
  • 4.1. Legal, financial, cultural, ethical, equity and other requirements are met throughout the sponsorship period.
  • 4.2. Commitments under the sponsorship arrangements are met promptly and benefits are delivered to the sponsor as agreed.
  • 4.3. Role of sponsor in supporting program/project is recognised in literature, reports and on-site as appropriate.
  • 4.4. Timing for the start of discussions to extend or complete the sponsorship is identified.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole.
Sponsorship may include:
arrangements covering cash or kind and may be offered in support of a particular event, activity or project, or towards the general running costs of the community group, program or park/reserve.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:
identify sponsorship opportunities through mutual benefits to organisations
screen potential sponsors in terms of cultural protocols and community sensibilities
negotiate an appropriate sponsorship arrangement to support a project
document a sponsorship arrangement, detailing all arrangements and responsibilities
meet legal, financial, cultural, ethical, equity and other requirements for the duration of the sponsorship arrangement
review a sponsorship arrangement and plan its renegotiation.
Context of and specific resources for assessment
Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.
Replaces
State Code National Code Title Type
S2662 RTD4806A Obtain and manage sponsorship Unit of competency
Replaced By
State Code National Code Title Type
BAP88 AHCCCF403 Obtain and manage sponsorship Unit of competency