Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Strategies may include:
being involved in a range of relevant photo imaging activities
communicating with peers
experimenting with a range of photo imaging techniques
identifying and using a range of opportunities
participating in professional development and other learning opportunities
participating in relevant associations
undertaking training courses
working effectively with mentor, trainer or assessor.
Technical skills may include skills in:
advertising
editorial
fashion
illustration
medical, technical and scientific
photo and social-documentary
photo imaging for a visual arts context
photo imaging in a graphics and multimedia context
press and public relations
wedding and portrait.
Sources of information may include:
copyright and legal representatives
discussions with innovative industry practitioners
electronic and print media:
news
reviews
articles
employee associations
employer listings
exhibition catalogues and programs
government bodies and associated publications
induction kits
industry associations
industry information sheets
internet
job advertisements
libraries and archives
other sources of industrial relations information
personal observations and experience
photographic journals
policy and procedures manuals
reference books
retail and wholesale suppliers of products and services
technical publications
union representatives
websites
word of mouth.
Development of own style may involve:
analysing and researching the work of others
analysing conventions, practices and customs in photo imaging practice and allied creative industries
developing a project and/or folio
exploring elements and principles of photo imaging and allied creative industries.
Opportunities to develop own practice may include:
competitions
events:
community activities
conferences
exhibitions
expositions
festivals
industry functions
social events
trade fairs
floor talks at galleries
lectures and seminars
master classes
membership of professional organisation/body
symposiums
visits to workplaces.
Strategies used to experiment with new ideas involve:
extending the possibilities of materials and equipment towards their full potential
innovation.
Networks may include:
alumni organisations
colleagues and teachers
consumer organisations
professional associations.
Promotional opportunities may include:
applications to funding bodies
competitions
exhibitions.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply planned strategies to develop appropriate skills in photo imaging practice
demonstrate work practice that develops own style through exploring and experimenting with new ideas in making and/or interpreting work
use evaluation opportunities to inform and develop own technical and conceptual skills.
Context of and specific resources for assessment
Assessment must ensure access to:
an environment where technical and conceptual skills can be developed and enhanced over time
equipment for photo imaging practice and information about photo imaging.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party reports
written or oral questioning to test knowledge of professional development strategies
review of folios, which may include photographic images (including digital construction) in artist’s books, boxed sets, print folios, exhibitions, through electronic media presentation devices, and installations
case studies to assess candidate’s ability to research industry trends and emergent technologies
problem-solving activities to assess candidate’s critical thinking skills
review of portfolios of evidence
review of third-party reports from experienced practitioners.
Assessment methods should reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities and people who have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUFIND401A Provide services on a freelance basis
CUVPHI402A Research and apply information on the traditions that inform photo imaging practice.