Unit of competency Outline

Date retreived
22/07/2026 1:33 AM AWST

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Interpret floristry design briefs

Interpret floristry design briefs

Unit of competency
National Code
SFLDEC012
State Code
AVF98
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
25/09/2015
View on TGA
State Implementation and Classification
Approved Date
01/02/2016
Field of Education
100309 - Floristry
Original Release Date
01/02/2016
Nominal Hours
20
Description
This unit describes the performance outcomes, skills and knowledge required to interpret customer needs and product preferences for custom made floristry products. It requires the ability to determine initial design specifications, to contribute ideas and present options through ongoing customer liaison until final design briefs are agreed.This unit applies to all floristry industry businesses including retail floristry shops, studio and online businesses and those that specialise in corporate or special events. It applies to florists who work with some level of independence and under limited supervision and guidance from others.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Determine customer needs and product expectations.
  • 1.1 Discuss and clarify function and quantity of floristry products to be designed.
  • 1.2 Identify any operational constraints for display or use of floristry products.
  • 1.3 Determine specific customer preferences for colour, style and flower and plant materials.
  • 1.4 Determine customer budget and define parameters.
  • 1.5 Contribute ideas to enhance customer proposal.
  • 1.6 Agree on timeframes for presentation of designs.
  • 1.7 Create records and notes to administer customer details and requirements.
2. Adhere to design brief.
  • 2.1 Work within identified design specifications to generate, trial and evaluate customer designs.
  • 2.2 Adapt designs within budgetary and operational constraints where customer brief is impractical.
3. Liaise with customer to finalise design brief.
  • 3.1 Hold ongoing discussions about designs to satisfy customer product expectations.
  • 3.2 Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.
  • 3.3 Present and negotiate different creative options to enhance customer brief.
  • 3.4 Seek and act on client feedback.
  • 3.5 Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.
  • 3.6 Ensure construction job specifications incorporate all details of finalised design brief.
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State Code National Code Title Type
AWP2 SFL30115 Certificate III in Floristry Qualification