Unit of competency Outline

Date retreived
22/07/2026 1:05 AM AWST

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Develop and implement exhibition interpretive strategies

Develop and implement exhibition interpretive strategies

Unit of competency
National Code
CULEVP502A
State Code
D9408
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
20/12/2011
State Implementation and Classification
Approved Date
24/01/2013
Field of Education
091303 - Curatorial Studies
Original Release Date
24/01/2013
Nominal Hours
100
Description
This unit describes the performance outcomes, skills and knowledge required to develop and implement overall interpretive strategies for exhibitions. The unit focuses on analysis, strategy development, implementation and evaluation.
Notes
Elements and Performance Criteria
1. Define communication needs
  • 1.1 Analyse overall exhibition concepts to determine broad parameters for interpretive strategies
  • 1.2 Review relevant exhibition documentation to inform strategy development
  • 1.3 Source relevant information on audience profile and research their characteristics and needs
  • 1.4 Establish links between audiences, concepts and proposed storylines and themes
  • 1.5 Consult with appropriate stakeholders to confirm communication needs
2. Prepare interpretive strategies
  • 2.1 Document aspects of interpretive strategies based on analysis and consultation and according to organisational policies and procedures
  • 2.2 Develop options and approaches to take account of audience needs, overall objectives, operational constraints and the principles of universal access
  • 2.3 Refine strategies through testing and challenging ideas and feedback from colleagues
  • 2.4 Identify and source specialist advice where required
  • 2.5 Prepare strategies in an appropriate format
  • 2.6 Communicate strategies to relevant colleagues and stakeholders
3. Oversee implementation of interpretive strategies
  • 3.1 Participate in the organising of resources for development of materials to support the interpretive strategy
  • 3.2 Monitor the production of materials and suggest adjustments to ensure objectives are achieved
  • 3.3 Facilitate holistic approach through ongoing consultations with other exhibition personnel
4. Evaluate interpretive strategies
  • 4.1 Establish appropriate evaluation mechanisms with relevant stakeholders
  • 4.2 Use agreed evaluation mechanisms to assess the success of interpretive strategies
  • 4.3 Share knowledge gained from evaluation with colleagues
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Exhibitions may be held in different contexts and environments, and may include:
corporate events
festivals
galleries
libraries
museums
online
permanent
temporary
theme parks
travelling
virtual
visitor attractions.
Audience profile may relate to:
age
cultural preferences
cultural diversity
educational level
familiarity with collection
gender
special interest.
Linksmay relate to:
appropriateness of different technologies
educational issues
issues, such as:
cultural
emotional
political
social
preferred learning styles
special needs considerations.
Stakeholders may include:
artists
boards of management
colleagues
conservators
cultural groups associated with exhibitions
curators
customers
designers
donors
education officers
exhibition construction specialists
local authorities
local community members
management
organising committees
performers
technical specialists.
Aspects of interpretive strategies may include:
access issues
artist performance
audio and audiovisual
interactive elements
labels
live interpretation
online
physical display
promotional materials, such as:
brochures
tickets
posters
publications
story telling
virtual.
Options and approaches may relate to use of:
audio
charts
colours
diagrams
fonts
grammar and style
graphics
interactive
maps
photographs
pictorial depictions
signs
text
typefaces
video.
Specialist advice may relate to:
audience needs
construction
graphic design
interactive and multimedia design
learning styles
printing
public relations
technology.
Appropriate format may be:
animation
assistive technology format
audio
digital image
drawing
electronic presentation
graphic format
model
photograph
plan
printed report
verbal description
video.
Resourcesmay be internal or external and could include:
budgetary allocation
equipment
materials, such as papers
specialist practitioners
tools.
Evaluation mechanisms may be formative or summative and may include:
financial success
focus groups
informal customer or staff feedback
interviews
media recognition indicators, such as:
number of articles in newspapers
number of media interviews
observation
participation and attendance levels
patterns of usage or attendance
surveys.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
develop, implement and evaluate interpretive strategies for exhibition concepts that meet audience and organisational needs
apply detailed knowledge of different interpretive strategies and mechanisms within an exhibition context.
Context of and specific resources for assessment
Assessment must ensure:
involvement of, and interaction with, an exhibition team to reflect the collaborative nature of the development process
access to:
an exhibition concept or idea for which an interpretive strategy can be developed
resources required to produce interpretive support materials.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance
evaluation of exhibitions for which the candidate has developed the interpretive strategy
evaluation of candidate’s ability to develop and adapt options and approaches for different collection or exhibition scenarios
review of an interpretive strategy presentation.
Assessment methods should closely reflect workplace demands and the needs of particular client groups (consider the requirements of different age groups, clients with English as a second language, clients with disabilities, remote library users, etc.).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CULEVP504A Develop exhibition concepts.
Replaced By
State Code National Code Title Type
AWF43 CUAEVP502 Develop and implement exhibition interpretive strategies Unit of competency