Unit of competency Outline

Date retreived
23/07/2026 4:59 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Develop, implement and monitor program schedules

Develop, implement and monitor program schedules

Unit of competency
National Code
CUAPPM505
State Code
AWH44
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
15/01/2016
View on TGA
State Implementation and Classification
Approved Date
21/07/2016
Field of Education
100701 - Audio Visual Studies
Original Release Date
21/07/2016
Nominal Hours
40
Description
This unit describes the skills and knowledge required to create program schedules for television and radio broadcasters in commercial, public or community radio or television. It applies to individuals who use knowledge of program inventories and audience demographics, flows and behavior, to plan, implement and monitor program schedules.In this role the programmer or scheduler liaises closely with program buyers and suppliers, and generally reports to senior station managers, including program directors. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Assess market requirements
  • 1.1 Analyse audience research and statistics to assess current performance of station’s program schedule
  • 1.2 Identify target audience requirements, markets and demographic parameters as basis for program scheduling
  • 1.3 Liaise with relevant personnel to determine direction and nature of programs required to meet broadcaster’s policies and objectives
  • 1.4 Document appropriate market research and consumer patterns in viewing or listening, as required
2. Assess current program schedule
  • 2.1 Analyse current program inventory and types, and suggest additions or variations to more effectively meet broadcaster’s policies and objectives
  • 2.2 Evaluate performance indicators of current scheduling to determine strategies to increase or consolidate audience shares
  • 2.3 Review market segments already catered for in the current schedule and identify market segments that may require additional or new programming
  • 2.4 Assess program schedule for revenue performance and return on investment where applicable, according to station policies and objectives
  • 2.5 Evaluate potential for scheduling programs across a range of distribution and transmission channels
3. Plan program schedules
  • 3.1 Devise a range of scheduling options that meet audience and station need to achieve desired audience shares, in line with station requirements, policies and codes of practice
  • 3.2 Make program scheduling decisions based on audience appeal, interest and variety to maximise audience flows and audience demographic targets
  • 3.3 Develop program schedule, using industry-standard scheduling software and assigning appropriate weighting to programs, to achieve required impact and response
  • 3.4 Obtain sign-off on proposed schedule, as required for implementation
4. Implement and monitor program schedules
  • 4.1 Oversee implementation of agreed schedule in line with organisational procedures and commercial time constraints
  • 4.2 Monitor, evaluate and assess program schedule on a continuing basis to ensure it continues to meet audience targets
  • 4.3 Modify program schedule as required in consultation with relevant personnel
No information
No information
Replaces
State Code National Code Title Type
D1176 CUFPPM501A Develop and monitor program schedules Unit of competency
Replaced By
State Code National Code Title Type
ODD50 CUAPPM515 Develop, implement and monitor program schedules Unit of competency