Unit of competency Outline

Date retreived
23/07/2026 4:48 AM AWST

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Develop marketing strategies and activities

Develop marketing strategies and activities

Unit of competency
National Code
SIFXMPR005
State Code
WG643
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
21/06/2013
View on TGA
State Implementation and Classification
Approved Date
09/12/2013
Field of Education
080505 - Marketing
Original Release Date
09/12/2013
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to develop and implement marketing strategies and activities to improve market performance. It applies to funeral home and cemetery and crematorium staff overseeing the marketing or promotion of funeral products and services for micro and small businesses or a department in a larger organisation. The work is performed according to work health and safety, relevant legislation and workplace policies and procedures.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Develop marketing strategies.
  • 1.1 Analyse business and its key funeral services products and services to determine focus of marketing strategies according to business plan objectives.
  • 1.2 Determine and document marketing strategies and objectives in consultation with relevant stakeholders according to business plan.
  • 1.3 Balance range and pricing of products and services to meet client needs and fiscal responsibilities.
  • 1.4 Brief staff involved in marketing effort on their roles and responsibilities to ensure success of marketing strategies.
2. Develop marketing and promotional activities.
  • 2.1 Determine marketing and promotional activities to suit each target market.
  • 2.2 Plan and implement marketing and promotional activities according to marketing objectives and budgetary requirements.
  • 2.3 Develop marketing and promotional materials in conjunction with appropriate personnel.
3. Monitor and improve marketing performance.
  • 3.1 Monitor marketing promotional activities and evaluate effectiveness accordance to sales objectives and targets.
  • 3.2 Analyse issues affecting effectiveness and take corrective action.
  • 3.3 Provide opportunities to relevant people to suggest ways to improve marketing performance.
  • 3.4 Seek and analyse client feedback on all aspects of marketing and promotional activities to improve targeting and outcomes.
  • 3.5 Conduct ongoing research of client requirements to identify opportunities for change and improvement.
No information
No information
Replaces
State Code National Code Title Type
S7077 SIFMPR004A Develop marketing strategies and activities Unit of competency
State Code National Code Title Type
J614 SIF40213 Certificate IV in Embalming Qualification
J578 SIF40113 Certificate IV in Funeral Services Qualification