Elements and Performance Criteria

This unit applies to any enterprise involved in event management. The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.
A major event comprising multiple components must include:
multiple contractors
substantial catering (i.e. not simply an afternoon tea)
multiple speakers, performers or exhibitors
requirement for display, decoration or theming.
Aspects of the event that must be considered in developing venue or site specifications include:
overall theme and image
estimated numbers
facilities and services to be provided
budget
audience/delegate profile and location.
Venue or site specifications must include details of requirements in relation to:
availability
facilities and services (e.g. catering, size of area, equipment)
staging
capacity
budget parameters
access
access and timing (set-up and break down).
Stakeholders may include:
attendees/delegates/guests
host organisation
contractors/suppliers
sponsors
emergency services
regulatory authorities.
Information sources may include:
local/regional/State tourism organisations
Convention and Visitor Bureaux
venue publications and directories
destination brochures
trade journals
Internet.
Research methods may include:
using personal event industry networks
desk research
calling for tenders
personal venue or site inspection.
This unit applies to any enterprise involved in event management. The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.
A major event comprising multiple components must include:
multiple contractors
substantial catering (i.e. not simply an afternoon tea)
multiple speakers, performers or exhibitors
requirement for display, decoration or theming.
Aspects of the event that must be considered in developing venue or site specifications include:
overall theme and image
estimated numbers
facilities and services to be provided
budget
audience/delegate profile and location.
Venue or site specifications must include details of requirements in relation to:
availability
facilities and services (e.g. catering, size of area, equipment)
staging
capacity
budget parameters
access
access and timing (set-up and break down).
Stakeholders may include:
attendees/delegates/guests
host organisation
contractors/suppliers
sponsors
emergency services
regulatory authorities.
Information sources may include:
local/regional/State tourism organisations
Convention and Visitor Bureaux
venue publications and directories
destination brochures
trade journals
Internet.
Research methods may include:
using personal event industry networks
desk research
calling for tenders
personal venue or site inspection.

Essential Knowledge and Skills to be Assessed
The following knowledge and skills must be assessed as part of this unit:
different styles of venues and sites, services offered and their suitability for particular event types
venue and site options within a given locality
presentation styles for venue and site information and interpretation of this information
information sources for venue and site information
the features and requirements of typical venue or site contracts
typical operational structures within a venue including relevant personnel, internal networks and inter-relationships and reporting structures.
Linkages to Other Units
This unit has very strong linkages to other event management units and combined assessment and/or training is recommended with units such as:
THTFME04A Develop an event concept
THTFME06A Manage event contractors
Critical Aspects of Assessment
Evidence of the following is critical:
ability to research and select an appropriate venue or site for a nominated event comprising multiple components
ability to interpret the range of information used in the venue and site selection process
knowledge of different venue and site options within the local area.
Context of Assessment and Resource Implications
Assessment must ensure:
conduct of the venue/site selection process for an event which becomes an event managed by the candidate
access to venues and sites relevant to different types of events.
use of current industry documentation and publications relating to venues and sites
access to and liaison with venue personnel during the selection process
involvement of and consultation with event stakeholders.
Assessment Methods
Assessment methods must be chosen to ensure that the ability to undertake the complete venue or site selection process can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
evaluation of the suitability of a venue or site selected by the candidate through attendance at the event
case studies to assess ability to source and select venues and sites for different types of event
review of documentation and specifications prepared by the candidate
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Key Competencies in this Unit
Key Competencies are an integral part of all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform Level 2 = Administer and Manage Level 3 = Design and Evaluate
Key Competencies
Collecting, Organising and Analysing Information
For example:
Analysing information from a range of venues or sites and assessing suitability (3)
Communicating Ideas and Information
For example:
Developing an event specification document (3)
Planning and Organising Activities
For example:
Selecting and booking venues for an event which will tour four cities in a week (3)
Working with Others and in Teams
For example:
Running a venue sub-committee meeting to assess venue options (3)
Using Mathematical Ideas and Techniques
For example:
Calculating floor space requirements for a given event (1)
Solving Problems
For example:
Adjusting venues and dates when venue availability is limited (2)
Using Technology
For example:
Use a CAD system to assess space requirements (1)
Essential Knowledge and Skills to be Assessed
The following knowledge and skills must be assessed as part of this unit:
different styles of venues and sites, services offered and their suitability for particular event types
venue and site options within a given locality
presentation styles for venue and site information and interpretation of this information
information sources for venue and site information
the features and requirements of typical venue or site contracts
typical operational structures within a venue including relevant personnel, internal networks and inter-relationships and reporting structures.
Linkages to Other Units
This unit has very strong linkages to other event management units and combined assessment and/or training is recommended with units such as:
THTFME04A Develop an event concept
THTFME06A Manage event contractors
Critical Aspects of Assessment
Evidence of the following is critical:
ability to research and select an appropriate venue or site for a nominated event comprising multiple components
ability to interpret the range of information used in the venue and site selection process
knowledge of different venue and site options within the local area.
Context of Assessment and Resource Implications
Assessment must ensure:
conduct of the venue/site selection process for an event which becomes an event managed by the candidate
access to venues and sites relevant to different types of events.
use of current industry documentation and publications relating to venues and sites
access to and liaison with venue personnel during the selection process
involvement of and consultation with event stakeholders.
Assessment Methods
Assessment methods must be chosen to ensure that the ability to undertake the complete venue or site selection process can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
evaluation of the suitability of a venue or site selected by the candidate through attendance at the event
case studies to assess ability to source and select venues and sites for different types of event
review of documentation and specifications prepared by the candidate
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Key Competencies in this Unit
Key Competencies are an integral part of all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform Level 2 = Administer and Manage Level 3 = Design and Evaluate
Key Competencies
Collecting, Organising and Analysing Information
For example:
Analysing information from a range of venues or sites and assessing suitability (3)
Communicating Ideas and Information
For example:
Developing an event specification document (3)
Planning and Organising Activities
For example:
Selecting and booking venues for an event which will tour four cities in a week (3)
Working with Others and in Teams
For example:
Running a venue sub-committee meeting to assess venue options (3)
Using Mathematical Ideas and Techniques
For example:
Calculating floor space requirements for a given event (1)
Solving Problems
For example:
Adjusting venues and dates when venue availability is limited (2)
Using Technology
For example:
Use a CAD system to assess space requirements (1)