Unit of competency Outline

Date retreived
22/07/2026 1:06 PM AWST

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Create in-store customer brand experience

Create in-store customer brand experience

Unit of competency
National Code
SIRRMER024
State Code
ODP27
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
10/11/2021
View on TGA
State Implementation and Classification
Approved Date
12/01/2022
Field of Education
080599 - Sales And Marketing, N.e.c.
Original Release Date
12/01/2022
Nominal Hours
70
Description
This unit describes the performance outcomes, skills and knowledge required to create the in-store customer experience of a brand using the elements of visual merchandising. This unit applies to senior visual merchandisers and senior stylists working in a diverse range of sectors and business contexts. They operate with independence and within established organisational policies and procedures. They are responsible for making creative and strategic decisions within the scope of their job role.The skills in this unit must be applied in accordance with Commonwealth and State or Territory legislation, Australian standards and industry codes of practice.No occupational licensing, certificate or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Research existing brand environment.
  • 1.1. Source, interpret and analyse historical sales relevant to brand.
  • 1.2. Source, interpret and analyse market research information to identify market changes.
  • 1.3. Research, interpret and evaluate legal requirements and national and international visual merchandising trends relevant to target market.
  • 1.4. Research and analyse existing online and in-store customer channels and experiences.
  • 1.5. Research and analyse stakeholder demand.
2. Develop customer brand experience.
  • 2.1. Develop in-store design concept to respond to identified market changes, improve customer brand experience and meet stakeholder demand.
  • 2.2. Reflect on and seek feedback to improve in-store design concept.
  • 2.3. Design and specify visual merchandising elements.
  • 2.4. Present in-store design concept to senior executive for approval.
3. Develop evaluation strategy.
  • 3.1. Determine evaluation purpose, scope and methodology.
  • 3.2. Develop evaluation criteria and determine evaluation data to be collected.
  • 3.3. Select and develop quantitative and qualitative instruments to collect evaluation data.
  • 3.4. Document evaluation strategy according to organisational requirements
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State Code National Code Title Type
BHE1 SIR60221 Advanced Diploma of Visual Merchandising Qualification