Unit of competency Outline
Date retreived
22/07/2026 7:51 PM AWST
22/07/2026 7:51 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop concept visuals
Develop concept visuals
Unit of competency
National Code
SIRRMER513
SIRRMER513
State Code
WD932
WD932
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
20/06/2014
Field of Education
080599 - Sales And Marketing, N.e.c.
Original Release Date
20/06/2014
Nominal Hours
15
Description
This unit describes the performance outcomes, skills and knowledge required to communicate effectively with clients using two-dimensional (2-D) visual portfolios. Portfolios are prepared using a broad range of visual merchandising illustrative techniques in response to each project specification. The unit also covers preparing and making written and verbal supporting presentations and reports where relevant.
Notes
Elements and Performance Criteria
1. Research and produce a variety of rendered finishes.
- 1.1.Select suitable render materials and media to depict the image required by client.
- 1.2.Produce rendered simulations of plastic, reflections, timber, glass, fabric and stone where relevant to the project specification.
2. Produce design alternative concepts.
- 2.1.Use techniques to produce drawings that enhance a given product or retail image.
- 2.2.Produce illustrations depicting design alternatives for retail facade refurbishment.
- 2.3.Develop concept visuals for corporate trade shows and exhibitions to meet client brief.
- 2.4.Produce rendered visuals depicting a series of interior and exterior views of specified retail outlets.
3. Present concept visuals.
- 3.1.Present concept visuals in a 2-D visual portfolio.
- 3.2.Make written or verbal presentations in support of a visual portfolio where appropriate.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.
Render materials and mediamay include:
charcoal
marker pens
pastels and chalks
watercolour.
Clientmay include:
external business customer
manager within the organisation.
Project specification may include:
client feedback
design brief
written instructions and communication, such as:
data exchange
letters
emails.
Render materials and mediamay include:
charcoal
marker pens
pastels and chalks
watercolour.
Clientmay include:
external business customer
manager within the organisation.
Project specification may include:
client feedback
design brief
written instructions and communication, such as:
data exchange
letters
emails.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
develops a 2-D visual portfolio using a broad range of visual merchandising related illustrative techniques in response to each project specification
uses written and verbal supporting presentations and reports where relevant.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated retail visual merchandising work environment
relevant documentation, such as:
project specifications
information on organisation’s visual merchandising policy
information on:
client requirements
store and corporate image
products and services.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
case studies
review of a portfolio of concept visuals
client reports
answers to questions about specific skills and knowledge
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
develops a 2-D visual portfolio using a broad range of visual merchandising related illustrative techniques in response to each project specification
uses written and verbal supporting presentations and reports where relevant.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated retail visual merchandising work environment
relevant documentation, such as:
project specifications
information on organisation’s visual merchandising policy
information on:
client requirements
store and corporate image
products and services.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
case studies
review of a portfolio of concept visuals
client reports
answers to questions about specific skills and knowledge
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
No information
| State Code | National Code | Title | Type |
|---|---|---|---|
| J152 | SIR50212 | Diploma of Visual Merchandising | Qualification |