Unit of competency Outline

Information current as of
21/10/2026 7:27 PM AWST

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Implement marketing and promotional activities

Implement marketing and promotional activities

Unit of competency
National Code
SIFXMPR001
State Code
WG639
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
21/06/2013
View on TGA
State Implementation and Classification
Approved Date
20/06/2014
Original Release Date
21/06/2013
Nominal Hours
30
Field of Education
080505 - Marketing
Description
This unit describes the performance outcomes, skills and knowledge required to implement a marketing strategy and plan. It applies to funeral home and cemetery and crematorium staff overseeing the marketing and promotion of funeral products and services. The work is performed according to work health and safety, relevant legislation and workplace policies and procedures.No licensing, legislative or certification requirements apply to this unit at the time of publication.
General notes
N/A
Elements and Performance Criteria
1. Implement marketing strategies and plans.
  • 1.1 Develop an understanding of the business’s marketing strategy and marketing plan.
  • 1.2 Communicate the business’s marketing strategy and specific marketing plans to team members.
  • 1.3 Train staff to implement marketing strategy and marketing plans.
  • 1.4 Assist in production and distribution of relevant marketing materials as required.
  • 1.5 Monitor marketing plans against business’s marketing strategy and assess outcomes.
  • 1.6 Prepare and distribute reports of marketing outcomes to appropriate staff.
  • 1.7 Provide suggestions to improve marketing activities or results.
2. Coordinate promotional displays for funeral services products and services.
  • 2.1 Identify funeral services products and services to be promoted according to marketing strategy and plans.
  • 2.2 Plan and communicate display requirements according to workplace display and pricing and ticketing standards.
  • 2.3 Supervise completion of construction of displays, ensuring correct pricing and ticketing.
  • 2.4 Monitor replenishment of promotional merchandise and rotation of stock on display and take corrective action.
  • 2.5 Assess and evaluate display presentation standards.
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