Unit of competency Outline

Date retreived
22/07/2026 2:06 PM AWST

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Develop and implement local or regional tourism plan

Develop and implement local or regional tourism plan

Unit of competency
National Code
SITTPPD011
State Code
AWR02
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
03/03/2016
View on TGA
State Implementation and Classification
Approved Date
12/07/2016
Field of Education
080323 - Tourism Management
Original Release Date
12/07/2016
Nominal Hours
60
Description
This unit describes the performance outcomes, skills and knowledge required to develop and implement a strategic tourism plan in a local or regional area. It requires the ability to develop the plan in consultation with the local community and monitor its success in the context of the overall and long-term operation of tourism as an industry in the area.The unit applies to those working at senior levels in local, regional, state or territory tourism organisations who have a strategic tourism planning role.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Conduct research to support tourism planning.
  • 1.1.Gather and analyse current internal and external business and market information.
  • 1.2.Evaluate and consult with others about overall approach to tourism development in the area.
  • 1.3.Research and develop an inventory of tourism infrastructure and carrying capacity of the area.
  • 1.4.Analyse product and service gaps and potential for future development and innovation.
  • 1.5.Analyse current skill profile and potential skills gaps in local labour force.
  • 1.6.Assess community impacts, including environmental, social, cultural and economic factors and opportunities.
  • 1.7.Conduct community consultations.
  • 1.8.Investigate community and industry resources available to implement the plan.
2. Develop tourism plan.
  • 2.1.Create plan that includes clear strategic and tactical focus, identifying priorities, responsibilities and timelines.
  • 2.2.Integrate financially-sound resource strategies and take advantage of new and emerging technologies.
  • 2.3.Propose administrative framework and systems capable of supporting the plan.
  • 2.4.Consult appropriate colleagues during planning process.
  • 2.5.Develop performance indicators, contingency plans and evaluation methods.
  • 2.6.Submit plan to appropriate authority for approval prior to implementation.
3. Implement and monitor tourism plan.
  • 3.1.Initiate an internal and external communications strategy.
  • 3.2.Implement and monitor actions according to schedule and contingencies.
  • 3.3.Develop progress and other reports according to organisational requirements.
  • 3.4.Involve community in tourism issues on an ongoing basis.
4. Evaluate tourism plans.
  • 4.1.Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required.
  • 4.2.Submit changes for consideration and approval by appropriate authority.
  • 4.3.Implement and communicate agreed changes.
No information
No information
Replaces
State Code National Code Title Type
WF712 SITTPPD604 Develop and implement local or regional tourism plan Unit of competency
State Code National Code Title Type
AZW4 SIT60116 Advanced Diploma of Travel and Tourism Management Qualification