Unit of competency Outline
Date retreived
23/07/2026 1:25 PM AWST
23/07/2026 1:25 PM AWST
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Promote a personal services business
Promote a personal services business
Unit of competency
National Code
SHBXPSM003
SHBXPSM003
State Code
AWY01
AWY01
TGA Status
Current
Current
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
12/10/2016
Field of Education
080505 - Marketing
Original Release Date
12/10/2016
Nominal Hours
55
Description
This unit describes the performance outcomes, skills and knowledge required to develop and integrate a full range of marketing strategies and promotional activities to expand and diversify the client base, maintain and improve client re-booking, and increase average client spend for a personal services business. It requires the ability to monitor, evaluate and adjust marketing activities according to business performance.This unit applies to all single or multiple outlet businesses providing beauty treatments, hairdressing or barbering services. It applies to senior managers and small business owners who operate with significant autonomy and are responsible for making strategic business management and operational decisions.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Develop marketing strategies.
- 1.1.Analyse business objectives, key services and products to determine the focus of marketing activities.
- 1.2.Evaluate customer demographics and target markets for the business as a basis for marketing strategies.
- 1.3.Determine marketing objectives and strategies in consultation with relevant people and according to the business plan.
2. Determine a marketing mix for the business.
- 2.1.Balance volumes and pricing of service and product mix to optimise turnover and profit.
- 2.2.Evaluate costs and benefits of providing different services and products to determine the marketing mix of the business.
- 2.3.Determine the optimum marketing mix according to market and business needs.
3. Implement marketing strategies.
- 3.1.Brief persons involved in the marketing effort on roles and responsibilities to ensure successful implementation.
- 3.2.Plan and implement promotional activities according to marketing objectives and budgetary requirements.
4. Monitor and improve marketing performance.
- 4.1.Regularly monitor marketing activities and evaluate business performance against targets.
- 4.2.Analyse performance gaps and take corrective action or set new targets.
- 4.3.Encourage relevant people to propose ways to improve marketing performance.
- 4.4.Seek customer reaction to all aspects of the marketing mix, and analyse to improve targeting and outcomes.
- 4.5.Conduct ongoing research of customer requirements to identify opportunities for change and improvement.
- 4.6.Monitor changes in markets and investigate new business development opportunities.
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D4803 | SIBXPSM503A | Promote a personal services business | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| BAA2 | SHB50216 | Diploma of Salon Management | Qualification |