Unit of competency Outline

Date retreived
22/07/2026 6:45 PM AWST

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Liaise with the media

Liaise with the media

Unit of competency
National Code
SIFXMPR004
State Code
WG642
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
21/06/2013
View on TGA
State Implementation and Classification
Approved Date
16/07/2013
Field of Education
080509 - Public Relations
Original Release Date
16/07/2013
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to prepare and provide information to the media. It applies to funeral home and cemetery and crematorium staff required to liaise with the media for public relations purposes, including arranging the placement of public notices and negotiating the coverage of a public funeral. The work is performed according to work health and safety, relevant legislation and workplace policies and procedures.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare for media liaison.
  • 1.1 Establish purpose for contacting and liaising with the media.
  • 1.2 Determine aims and desired outcomes of media liaison.
  • 1.3 Identify limitations on information to be provided to the media.
  • 1.4 Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.
  • 1.5 Select appropriate personnel for contact within chosen media outlets.
  • 1.6 Contact selected media personnel.
2. Provide information to the media.
  • 2.1 Determine needs of each media outlet and balance against workplace limitations.
  • 2.2 Prepare information according to media outlet’s information needs.
  • 2.3 Supply prepared information to media personnel.
  • 2.4 Establish and maintain ongoing relationships with media personnel.
  • 2.5 Record and maintain information provided to media.
No information
No information
No information
State Code National Code Title Type
J578 SIF40113 Certificate IV in Funeral Services Qualification
BOH4 SIF40125 Certificate IV in Funeral Services Qualification