Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Describing the product/innovation will include:
providing detailed background information
identifying the benefit and assumptions made when approval was given to develop the innovation
preparing reports, summaries, demonstrations and promotional materials to suit a variety of audiences
preparing responses to questions, issues and technical queries from current and prospective stakeholders.
Market testing may include:
consumer sampling and testing strategies
franchising pre-production ordering
identifying routing opportunities, such as:
partner options
licensing
regulatory compliance.
Funding options may include:
government (local, state, territory and federal) development grants
industry joint funding, including partnerships with industry and government
commercial funding, including investor funding (e.g. venture capital and equity partners)
owner/operator
partnership arrangements.
Resourcing requirements may include:
financial requirements:
manufacture capital investment
Intellectual Property (IP) costs
regulatory approval/market access cost
innovation production costing
sales and marketing costs
forecast return on investment
infrastructure
human.
Marketing plan will include:
determining resources required
budgeting
setting key performance indicators (KPIs)
developing sale forecasts for one, three and five years.
Supply chain strategy will include:
supply chain logistics SWOT
identifying and evaluating potential supplier partnerships
negotiating contracts.
Developing an IP strategy may include:
freedom to operate
IP management purpose and benefits
patent infringement issues
patent mapping
patenting options
trademark registration.
Environmental sustainability impacts may include:
reduction of waste
increased energy and resource efficiencies
recycling.
Negotiating proposal modifications may involve:
making presentations to key stakeholders
negotiating with senior company personnel or Board Directors
modifying aspects of the proposal to accommodate stakeholder input/requirements.
Project implementation plan will include:
determining project champions
developing project planning chart with critical points and stages
structuring, identifying and recruiting the project team
assigning KPIs and objectives to individuals.
Monitoring process may include:
identifying, selecting and analysing data
quantitative and qualitative feedback processes
testing assumptions
identifying times and data collection points
developing review and reporting schedules
trend monitoring and forecasting analysis.
Business processes may include:
human resource policies and procedures, including job descriptions
documented monitoring and reporting requirements
financial policies and procedures
company negotiation and contractual processes.

EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
capacity to develop, negotiate and structure an agreed commercialisation strategy
demonstrated application of leadership style and approach appropriate to individuals involved, outcomes being sought and context
knowledge of relevant legislation.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
assessment over a sufficient timeframe to allow holistic assessment of the candidate's capacity to lead the development of a commercialisation strategy
resources normally used in the workplace, such as organisational policies and procedures, and relevant legislation
access to stakeholders, potential partners and clients.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate
series of workplace activities and projects developed and implemented as part of the organisation's commercialisation strategy
review of applied projects and learning activities, such as reports and case studies
direct observation of contextual application and presentations to a range of stakeholders
oral or written questioning to assess knowledge of commercialisation strategies and techniques.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example, with other units in the qualification in which this unit is packaged.