Unit of competency Outline
Date retreived
22/07/2026 12:45 PM AWST
22/07/2026 12:45 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Make illustrative images for publication and display
Make illustrative images for publication and display
Unit of competency
National Code
CUVPHI512A
CUVPHI512A
State Code
D1214
D1214
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
21/08/2008
Field of Education
100303 - Photography
Original Release Date
21/08/2008
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to produce illustrative photoimaging images for publication and display.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Establish and define requirements for a range of illustration projects.
- 1.1 Evaluate requirements for a range of illustrative photoimaging projects.1.2 Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar illustrative photoimaging projects.1.3 Clarify sample layouts/other visual references with appropriate person/s.1.4 Prepare job, creative fee and usage estimates for a range of illustrative photoimaging projects.1.5 Meet with client to confirm shoot responsibilities and refine/define shoot requirements.1.6 Prepare terms and conditions/quotation for shoot in accordance with client deadlines and check against initial estimate.1.7 Make agreement and complete contract with client.
2 Prepare for shoot.
- 2.1 Research/adopt professional practice arrangements for shoot and confirm with appropriate person/s.2.2 Establish a range of designs for products and content of product within the shoot context and confirm with client.2.3 Consider shoot requirements and make test shots to refine designs for creative product.2.4 Liaise with associated professionals for establishing publication or presentation arrangements.2.5 Investigate site-specific OHS, licence and permit requirements.2.6 Negotiate with necessary parties for access to props, locations, talent, apparel and fashion accessories.2.7 Prepare shoot management timelines and make appropriate shoot preparations.
3 Shoot images, proof and optimise work to client specifications.
- 3.1 Capture images within shoot context.3.2 Confirm (with agency/client) any changes that occur during the shoot that may lead to cost variances.3.3 Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection.3.4 Optimiseimages and output creative product to agreed client specifications using industry standards3.5 Prepare work for electronic/physical dispatch and presentation/publication within the shoot context.3.6 Prepare invoice/account for client.3.7 Deliver completed images/creative product to client with invoice/account and copy of licence and confirm client satisfaction.
4 Wrap up and review shoot.
- 4.1 Check and reinstate equipment, studio and props.4.2 Catalogue and archive images/creative product appropriately.4.3 Maintain contractual and financial records for business and taxation purposes.4.4 Review client response and personal performance within shoot context.4.5 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Illustrative photoimaging projects may include:
book and magazine covers
CD sleeves and covers
creation of 'visual identity' images for commercial use
design and capture of images for training materials (print and online)
images for billboard signage
images for display panels, conferences, trade displays and corporate promotions
images for murals/commercial interior decoration
scientific and/or technical subjects.
Sources of information may include:
contemporary media (newspapers, television, magazines)
exhibitions
internet sites
interviews
personal experiences
professional awards
professional libraries
workshops, seminars, conferences.
Appropriate person/s may include:
members of relevant professional associations
mentors/peers
practising illustrative photographers, photoimagists or members of allied fields.
Client may include:
arts professional organisations
commissioning agent
community organisations
government institutions
marketing and promotion professionals
scientific professionals
self-commissioned.
Shoot responsibilities may include:
check estimate against budget and make necessary adjustments to date, props, location, talent
confirm budget with client
confirm legal aspects of the shoot (e.g. copyright, licensing issues and intellectual property rights)
control the creative product and the shoot
negotiate and sign contract
pay bills of third party suppliers/service providers
receive purchase order from client
select and hire model/s
select locations, props, backgrounds
send confirmation/quotation to client and include:
cover note
creative fee and usage
duration, media and region
terms and conditions
sign-off on creative product.
Shoot requirements may include:
analogue or digital capture technologies and supporting accessories
layout references
model/s, props, backgrounds and hire options for equipment
photoimaging lighting:
ambient
mixed lighting
supplementary (electronic flash/tungsten/fluorescent/other)
processing and pre-press requirements for image work created
production team
assistant
post-production coordinator/s
studio, location (internal/external)
technical considerations based on the technical requirements of the shoot
the creative product (how it is to be used/what the client specifies)
the overall 'look' and 'feel' required to satisfy the requirements of the brief
timelines for stages of illustrative workflow
transportation of equipment.
Professional practice arrangements may include:
contracts
copyright, licensing and intellectual property rights
creative product archive/digital asset management
financial management
insurance (personal public risk, accident and sickness, equipment, completed creative product transportation and storage)
licences and permits
model and property releases
OHS
project budget management.
Shoot context may include:
application of teamwork and management skills conducive to a creative environment
format/orientation of image
pre-press specifications
service being supplied
style or concept required in creative product
technical requirements of creative product
timelines.
Creative product may include:
digital files for use on the internet or for inclusion in personal digital media presentations/documents
DVDs and digital media presentations
images for publication and display in/on:
billboards
books
educational materials
exhibitions
magazines and newspapers
scientific and/or technical publications
websites
marketing and promotional materials (e.g. posters)
mounted and or framed print/s
photoimages and photomontages.
Shoot preparations may include:
assemble and check all equipment
brief assistants/members of creative team
conceptualise involvement in creative process
confirm time/place/requirements for all aspects of the shoot that will be supplied by others
undertake weather check for location shoots.
Production team may include:
assistants for:
camera equipment
digital systems
content specialists and professionals
post-production coordinator/s
pre-press specialists
set builders
stylists.
Optimise images may include:
process RAW/JPEG files
digital files as required by the industry and pre-press standards for output:
bit depth
colour space
digital asset management
file dimensions/size in pixels
file format (e.g. JPEG, TIFF, PSD, PDF)
file naming, metadata, captions and inclusion of file information data
multiple file formats
uncompressed/compressed files
maintain quality/integrity of the digital data
retouch, enhance, photo-montage (as requested)
transfer media (e.g. CD, DVD, internet).
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Illustrative photoimaging projects may include:
book and magazine covers
CD sleeves and covers
creation of 'visual identity' images for commercial use
design and capture of images for training materials (print and online)
images for billboard signage
images for display panels, conferences, trade displays and corporate promotions
images for murals/commercial interior decoration
scientific and/or technical subjects.
Sources of information may include:
contemporary media (newspapers, television, magazines)
exhibitions
internet sites
interviews
personal experiences
professional awards
professional libraries
workshops, seminars, conferences.
Appropriate person/s may include:
members of relevant professional associations
mentors/peers
practising illustrative photographers, photoimagists or members of allied fields.
Client may include:
arts professional organisations
commissioning agent
community organisations
government institutions
marketing and promotion professionals
scientific professionals
self-commissioned.
Shoot responsibilities may include:
check estimate against budget and make necessary adjustments to date, props, location, talent
confirm budget with client
confirm legal aspects of the shoot (e.g. copyright, licensing issues and intellectual property rights)
control the creative product and the shoot
negotiate and sign contract
pay bills of third party suppliers/service providers
receive purchase order from client
select and hire model/s
select locations, props, backgrounds
send confirmation/quotation to client and include:
cover note
creative fee and usage
duration, media and region
terms and conditions
sign-off on creative product.
Shoot requirements may include:
analogue or digital capture technologies and supporting accessories
layout references
model/s, props, backgrounds and hire options for equipment
photoimaging lighting:
ambient
mixed lighting
supplementary (electronic flash/tungsten/fluorescent/other)
processing and pre-press requirements for image work created
production team
assistant
post-production coordinator/s
studio, location (internal/external)
technical considerations based on the technical requirements of the shoot
the creative product (how it is to be used/what the client specifies)
the overall 'look' and 'feel' required to satisfy the requirements of the brief
timelines for stages of illustrative workflow
transportation of equipment.
Professional practice arrangements may include:
contracts
copyright, licensing and intellectual property rights
creative product archive/digital asset management
financial management
insurance (personal public risk, accident and sickness, equipment, completed creative product transportation and storage)
licences and permits
model and property releases
OHS
project budget management.
Shoot context may include:
application of teamwork and management skills conducive to a creative environment
format/orientation of image
pre-press specifications
service being supplied
style or concept required in creative product
technical requirements of creative product
timelines.
Creative product may include:
digital files for use on the internet or for inclusion in personal digital media presentations/documents
DVDs and digital media presentations
images for publication and display in/on:
billboards
books
educational materials
exhibitions
magazines and newspapers
scientific and/or technical publications
websites
marketing and promotional materials (e.g. posters)
mounted and or framed print/s
photoimages and photomontages.
Shoot preparations may include:
assemble and check all equipment
brief assistants/members of creative team
conceptualise involvement in creative process
confirm time/place/requirements for all aspects of the shoot that will be supplied by others
undertake weather check for location shoots.
Production team may include:
assistants for:
camera equipment
digital systems
content specialists and professionals
post-production coordinator/s
pre-press specialists
set builders
stylists.
Optimise images may include:
process RAW/JPEG files
digital files as required by the industry and pre-press standards for output:
bit depth
colour space
digital asset management
file dimensions/size in pixels
file format (e.g. JPEG, TIFF, PSD, PDF)
file naming, metadata, captions and inclusion of file information data
multiple file formats
uncompressed/compressed files
maintain quality/integrity of the digital data
retouch, enhance, photo-montage (as requested)
transfer media (e.g. CD, DVD, internet).
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to apply a typical workflow in illustrative photoimaging professional practice
ability to apply business, coordination and negotiation skills to own photoimaging practice
ability to apply problem solving activities arising from the creative process
ability to apply technical and imaging skills, including capturing/optimising illustrative images
ability to interact and liaise with clients and associated professionals.
Context of and specific resources for assessment
Assessment must ensure:
access to a range of photoimaging production equipment employed in an illustrative context (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)
access to a range of locations and studios for illustrative photoimaging shoots
access to sources of information to research contemporary styles and conceptual/aesthetic approaches to illustrative photoimaging
opportunity for collaboration with or in allied industries (e.g. designers, scientists, educationalists, advertisers, pre-press specialists, processing labs/printers, bookbinders, publishers and presentation specialists)
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
direct observation of candidate applying a typical workflow in illustrative photoimaging professional practice
case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to illustrative photoimaging
participation in/observation of professional design, advertising and photography/photoimaging award/s
review of photoimaging products against illustrative industry standards and service specifications.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI501A Research role and use of the photoimage in visual communication
CUVPHI502A Research and exploit photoimaging trends
CUVPHI503A Explore the descriptive and emotive nature of photo lighting
CUVPHI504A Investigate and exploit innovative imaging options
CUVPHI505A Produce an innovative presentation package of professional work
CUVPHI514A Employ colour management in a digital imaging workplace.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to apply a typical workflow in illustrative photoimaging professional practice
ability to apply business, coordination and negotiation skills to own photoimaging practice
ability to apply problem solving activities arising from the creative process
ability to apply technical and imaging skills, including capturing/optimising illustrative images
ability to interact and liaise with clients and associated professionals.
Context of and specific resources for assessment
Assessment must ensure:
access to a range of photoimaging production equipment employed in an illustrative context (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)
access to a range of locations and studios for illustrative photoimaging shoots
access to sources of information to research contemporary styles and conceptual/aesthetic approaches to illustrative photoimaging
opportunity for collaboration with or in allied industries (e.g. designers, scientists, educationalists, advertisers, pre-press specialists, processing labs/printers, bookbinders, publishers and presentation specialists)
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
direct observation of candidate applying a typical workflow in illustrative photoimaging professional practice
case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to illustrative photoimaging
participation in/observation of professional design, advertising and photography/photoimaging award/s
review of photoimaging products against illustrative industry standards and service specifications.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI501A Research role and use of the photoimage in visual communication
CUVPHI502A Research and exploit photoimaging trends
CUVPHI503A Explore the descriptive and emotive nature of photo lighting
CUVPHI504A Investigate and exploit innovative imaging options
CUVPHI505A Produce an innovative presentation package of professional work
CUVPHI514A Employ colour management in a digital imaging workplace.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| S7727 | CUVPHI527A | Make illustrative images for publication and display | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D208 | CUV50407 | Diploma of Photoimaging | Qualification |