Unit of competency Outline

Date retreived
22/07/2026 9:13 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Coordinate production of communication materials

Coordinate production of communication materials

Unit of competency
National Code
LGAGOVA303B
State Code
C1204
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
2.00
Current Release Date
11/09/2012
State Implementation and Classification
Approved Date
14/08/2014
Field of Education
080505 - Marketing
Original Release Date
14/08/2014
Nominal Hours
30
Description
This unit covers the planning, organising and checking of the production of the range of communication materials required by council.
Notes
Elements and Performance Criteria
1 Plan the production of communication materials
  • 1.1 Production of communication materials is planned in accordance with marketing and communication plans and job requirements.
  • 1.2 Key council dates and initiatives are taken into account when planning production.
  • 1.3 Production schedules are organised to ensure planned communication materials are available at the required time.
  • 1.4 Resources are identified and accessed.
2 Prepare information for communication materials
  • 2.1 Information is written and presented in a clear and easily understood format suitable for the audience.
  • 2.2 Information is checked for accuracy, completeness and format.
  • 2.3 Final copy is produced which presents accurate and clear information according to council policy.
3 Obtain quotations for production as appropriate
  • 3.1 Accurate specifications are provided to quoting organisations.
  • 3.2 Comprehensive quotations are obtained with full details of potential variations to cost and conditions that may apply.
4 Coordinate the production of communication materials
  • 4.1 All copy is thoroughly checked for accuracy prior to submission to internal or external producer.
  • 4.2 Liaison is undertaken with producer in a manner that permits accurate monitoring of production schedules.
  • 4.3 Contingency plans are put in place to allow for situations where time lines may be exceeded.
  • 4.4 All production work is fully checked and corrected as required.
  • 4.5 Final communication materials are rechecked and approved for distribution and payment by appropriate authority when accurate.
  • 4.6 Communication materials are distributed in accordance with job requirements.
  • 4.7 Contingency plans are put in place to allow for situations where time lines may be exceeded.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Communication materials may include:
fliers
brochures
pamphlets
media products
press releases
posters
kits
production materials
invitations
presentations and demonstrations
audio and videotapes
electronic press hits
web sites
guidance materials
community programs
descriptions
labels
Resources may include:
equipment required
materials needed
basis of information
sources of information
human resource assistance
Accurate specifications may include:
time
quality of stock
style of brochure
number of photographs
ink colours
style copy to be provided in
medium copy to be provided in
binding or stapling required
Internal or external producers may include:
printers
art houses
information technology specialists
consultants, including media consultants
designers
journalists
Overview of assessment requirements
A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria. The knowledge and skill requirements described in the Range Statement must also be demonstrated. For example, knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated.
Critical aspects of evidence to be considered
The demonstrated ability to:
plan the production of a range of communication materials to ensure their availability at the required time
produce a range of communication materials that are accurate, complete and in the appropriate format
prepare comprehensive and accurate specifications which cover contingencies to obtain comprehensive quotations for the communication task
coordinate the production of a range of communication materials in line with council procedures
Context of assessment
Competency is demonstrated by performance of all stated criteria, with particular attention to the critical aspects of evidence and the knowledge and skills elaborated in the Evidence Guide, and within the scope of the Range Statement.
Assessment must take account of the endorsed Assessment Guidelines in the Local Government Training Package.
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment.
Assessment should reinforce the integration of the key competencies for the particular AQF level. Refer to the key competency levels at the end of this unit.
Relationship to other units(prerequisite or co-requisite units)
To enable holistic assessment this unit may be assessed with other units that form part of the job role.
Method of assessment
The following assessment methods are suggested:
observation of the learner performing a range of workplace tasks over sufficient time to demonstrate handling of a range of contingencies
written and/or oral questioning to assess knowledge and understanding
completion of workplace documentation
third-party reports from experienced practitioners
completion of self-paced learning materials including personal reflection and feedback from trainer, coach or supervisor
Evidence required for demonstration of consistent performance
Evidence should be collected over a set period of time that is sufficient to include dealings with an appropriate range and variety of situations.
Resource implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace.
Replaces
State Code National Code Title Type
C1904 LGAGOVA303A Coordinate the production of brochures and marketing materials Unit of competency