Elements and Performance Criteria

Aim of the instructional product may be:

enhancing the learning environment

extending the educators ability to educate

boosting the learners capacity

providing experiences not available in the real world

facilitating collaboration across cultural, social and physical boundaries

supporting personal and authentic learning

Relevant factors may include:

audience

environment

resource requirements

language and developmental stage of the learner

Factors in instructional models may include:

degree of interactivity

relevance to the audience (based on consultation and research)

accommodation of various learning styles

familiarity of the intended audience with the technology

language and literacy levels

balance between various components (images, text, sound, animation)

ease of use

level of interest and strategies for rewarding the user

Factors to be considered in instructional plan:

material in logical order, one sequence flowing on from another

in order of increasing difficulty

opportunities for repetition and review of material

the need for interactivity

inclusion of a variety of approaches, techniques of presenting information and activities

structure of the information

what happens if the person makes a mistake

how to get help

techniques for holdering the users attention and making the program interesting

Delivery platform may include:

world wide web

CD-ROM

Multimedia productions may include or be included in:
aspects or sections of film/ video production:
feature
documentary
short film and/or video
animations
commercials
live or pre-recorded performances
music video
television production of any type (music, drama, comedy, variety, sport)
live or pre-recorded television productions
educational product
game
promotional product
information product
training product
e-commerce
a range of others

Underpinning skills and knowledge
Assessment must include evidence of essential knowledge of, and skills in, the following areas:
principles of learning and instructional approaches
planning and research
effective communication
knowledge of the scope, technology and components applicable to multimedia products
knowledge and application of a range of instructional software
knowledge of the principles of instructional design and construction
knowledge of the limiting factors of computer hardware and software
knowledge of strategies to test instructional products
interpreting creative information, scripts and images
understanding the capabilities of other collaborative personnel
understanding the creative elements of a production
design and drawing skills
ability to maintain design integrity
information sources and management
copyright laws, regulations and copyright clearance procedures

Linkages to other units
This unit has linkages to the following units and combined training delivery and/or assessment is recommended:
CUFRAD01A Originate and develop the concept
CUFMEM06A Design a multimedia product
CUFGEN01A Develop and apply industry knowledge
CUSRAD01A Collect and organise information
CUSRAD02A Conduct research

Critical aspects of evidence
Assessment must be customised to meet the needs of the particular sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range of variables statements, which apply to the chosen context.
The following evidence is critical to the judgement of competence in this unit:
ability to present and organise information for educational and learning purposes
understanding of a range of software for on-line learning
developed communication skills

Method and context of assessment
Assessment may take place on the job, off the job or a combination of both of these. Off the job assessment must be undertaken in a closely simulated workplace environment.
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)
role play
case studies
work samples or simulated workplace activities
oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept
projects/reports/logbooks
third party reports and authenticated prior achievements
portfolios of evidence which demonstrate the processes used in developing and realising the creative concept

Resource requirements
Assessment requires access to a range of resources and equipment listed in the range of variables statement, currently used by the multimedia industry.

Communicating ideas and information
(3)

Collecting analysing and organising information
(3)

Planning and organising activities
(3)

Working with others and in teams
(3)

Using mathematical ideas and techniques
(1)

Solving problems
(3)

Using technology
(2)