Produce commercial photo images

Unit of competency Outline

Date retreived
24/07/2026 6:19 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Unit of competency

National Code
CUAPHI505

State Code
AWH66

TGA Status
Replaced

DTWD Status
Replaced

Current Release Number
1.00

Current Release Date
15/01/2016

View on TGA

State Implementation and Classification

Approved Date

21/07/2016

Field of Education

100303 - Photography

Original Release Date

21/07/2016

Nominal Hours

Description

This unit describes the skills and knowledge required to produce commercial photo images, liaising with clients, art directors and associated professionals. It applies to individuals who respond to open or closed briefs to create photo images in areas including advertising, architecture, industrial, corporate, fashion and food. No licensing, legislative or certification conditions apply to this unit at the time of publication.

Notes

Elements and Performance Criteria

1. Establish contract for shoot

1.1 Evaluate requirements of commercial photo imaging brief with client, including timelines
1.2 Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots
1.3 Clarify sample layouts and other visual references with relevant personnel
1.4 Prepare job, usage estimates and creative fee for meeting brief
1.5 Discuss and confirm with client shoot responsibilities and resource requirements
1.6 Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate
1.7 Make agreement and complete contract with client or commissioning agent, where applicable

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements
2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements
2.3 Evaluate shoot requirements and make test shots to refine technical and conceptual approach
2.4 Develop shoot management timelines, brief relevant personnel and prepare equipment
2.5 Liaise with necessary people to arrange access to locations, models and other subjects

3. Shoot and produce images

3.1 Capture in-production images to meet style, content and specifications agreed in brief
3.2 Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances
3.3 Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection
3.4 Optimise images and output creative product to agreed client specifications using industry standards
3.5 Prepare work for electronic or physical dispatch and presentation or publication according to brief
3.6 Prepare invoice or account and deliver with completed images or creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition
4.2 Review client feedback and evaluate personal performance in shoot context
4.3 Catalogue and archive photo images according to industry standards
4.4 Maintain contractual and financial records for business and taxation purposes
4.5 Update work samples of commercial photo imaging services for self-promotion purposes
4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

No information

Replaces

State Code	National Code	Title	Type
S7721	CUVPHI521A	Produce commercial photo images	Unit of competency

Replaced By

State Code	National Code	Title	Type
ODG77	CUAPHI535	Produce commercial photo images	Unit of competency

State Code	National Code	Title	Type
AZM2	CUA50915	Diploma of Photography and Photo Imaging	Qualification