Unit of competency Outline

Date retreived
22/07/2026 10:40 PM AWST

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Plan and implement business-to-business marketing

Plan and implement business-to-business marketing

Unit of competency
National Code
BSBMKG519
State Code
AUI13
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge required to plan and implement business-to-business (B2B) marketing.It applies to individuals who work in a supervisory capacity in a team environment, who possess a sound theoretical knowledge base and demonstrate a range of managerial skills to ensure business activities are conducted effectively.In this role, individuals may work in small, medium or large enterprises across a variety of industries.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify and evaluate business-to-business marketing strategies
  • 1.1 Identify B2B markets in an industry context
  • 1.2 Research characteristics of business markets in an industry context
  • 1.3 Identify and analyse factors influencing business buyers in an industry context
  • 1.4 Analyse the business buying process and its implications in the industry context
  • 1.5 Research and analyse a range of B2B marketing strategies appropriate for the organisation
  • 1.6 Identify key personnel in buying decision process in the organisation’s business markets
2. Select business-to-business marketing strategies
  • 2.1 Analyse trends within business markets and identify B2B marketing opportunities for the organisation
  • 2.2 Identify and analyse success of the organisation’s previous B2B marketing strategies
  • 2.3 Select most appropriate B2B marketing strategies and activities that fit with the organisation’s strategic and marketing plans
3. Plan and develop business-to-business marketing activities
  • 3.1 Record B2B marketing objectives and purpose
  • 3.2 Calculate costs of B2B marketing activities with assistance of appropriate personnel
  • 3.3 Select methods to report and measure effectiveness of B2B marketing activities
  • 3.4 Assign responsibilities to team members for B2B marketing activities
  • 3.5 Record B2B marketing plan and present to relevant stakeholders
  • 3.6 Assemble required resources to implement B2B marketing plan
4. Implement and monitor business-to-business marketing plan
  • 4.1 Schedule work on each B2B marketing campaign element, according to lead times required and marketing plan
  • 4.2 Brief staff and suppliers on their budgets, timelines, roles and responsibilities, and legal and ethical requirements
  • 4.3 Plan implementation of B2B marketing activities according to marketing plan
  • 4.4 Identify and use evaluation criteria and evaluation methods to determine effectiveness of marketing plan
  • 4.5 Analyse success indictors of B2B marketing plan and record performance according to organisational reporting requirements
No information
No information
Replaces
State Code National Code Title Type
D4873 BSBMKG519A Plan and implement business-to-business marketing Unit of competency
Replaced By
State Code National Code Title Type
OCF41 BSBMKG541 Identify and evaluate marketing opportunities Unit of competency
State Code National Code Title Type
AVW6 BSB51215 Diploma of Marketing Qualification
AZK1 BSB52415 Diploma of Marketing and Communication Qualification