Unit of competency Outline

Date retreived
22/07/2026 12:16 PM AWST

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Develop artists and repertoire

Develop artists and repertoire

Unit of competency
National Code
CUAMGT502
State Code
AWI39
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
15/01/2016
View on TGA
State Implementation and Classification
Approved Date
21/07/2016
Field of Education
080301 - Business Management
Original Release Date
21/07/2016
Nominal Hours
63
Description
This unit describes the skills and knowledge required to foresee and capitalise on the commercial potential of new and emerging artists, trends, styles and genres of music. It applies to individuals who find new talent and administer the recording of their work. This role would typically be undertaken by an artist and repertoire (A&R) manager, representative or scout, in line with company policy for live performance and/or recording projects.
Notes
Elements and Performance Criteria
1. Monitor new and emerging trends in music
  • 1.1 Research and critique a broad range of local and international music to identify and anticipate emerging trends
  • 1.2 Evaluate the commercial potential of emerging trends
  • 1.3 Cultivate strategic relationships to keep informed of developments in the music industry
  • 1.4 Use intelligence gathered to predict and influence music market trends
2. Scout new talent
  • 2.1 Select new artists based on analysis of their artistic and commercial potential
  • 2.2 Assess current and potential audience response, and evaluate marketability of new artists
  • 2.3 Discuss music market trends and product development with artists and artists’ managers
  • 2.4 Assign artists to appropriate producers so that recording approach complements artists’ repertoire
  • 2.5 Mentor artists to optimise their artistic and commercial development
3. Facilitate agreements for artists
  • 3.1 Provide recording, promotional or touring company with realistic view of artists’ potential and proposed approach to artistic and commercial development
  • 3.2 Advise artists to obtain legal advice with regard to negotiating contracts
  • 3.3 Monitor drafting of agreements between artists and company, and facilitate process as required
  • 3.4 Document agreements and distribute to all parties
4. Monitor progress of artists’ agreements
  • 4.1 Monitor level of income generated from sales of artists’ recordings
  • 4.2 Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action
  • 4.3 Provide reports to management on commercial viability of artists as required
No information
No information
Replaces
State Code National Code Title Type
D2904 CUSMGT503A Develop artists and repertoire Unit of competency
Replaced By
State Code National Code Title Type
ODF98 CUAMGT512 Identify and develop new music artists Unit of competency
State Code National Code Title Type
AZN0 CUA50815 Diploma of Music Industry Qualification
AZM7 CUA60515 Advanced Diploma of Music Industry Qualification