Unit of competency Outline
Date retreived
23/07/2026 12:01 AM AWST
23/07/2026 12:01 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Schedule advertisements
Schedule advertisements
Unit of competency
National Code
BSBADV404B
BSBADV404B
State Code
D0558
D0558
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/07/2008
Field of Education
080507 - Advertising
Original Release Date
15/07/2008
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to prepare and cost media schedules, to book advertising time/space and to lodge advertisements.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Confirm advertising and media requirements
- 1.1. Confirm the availability of the completed advertisement
- 1.2. Identify and confirm the chosen media and media vehicle/s from the media plan
- 1.3. Confirm the timing for public release of the advertisement
- 1.4. Confirm the budget allocation per medium per advertising period
2. Prepare and cost the media schedule
- 2.1. Confirm that the duration and timing of the media schedule meet the requirements of the media plan
- 2.2. Ensure the distribution of messages over the duration of the schedule meets the requirements of the media plan
- 2.3. Identify in the media schedule the number, size/length and placement/timing of advertisements in accordance with the media plan
- 2.4. Negotiate costs with media vehicles, report any variations from the budget in costs per medium per advertising period, and gain approvals to proceed
- 2.5. Negotiate and gain approvals for changes from supervisors/account managers to the schedule required by unforeseen problems with media vehicle/s in accordance with organisational policies and procedures
- 2.6. Cost overall media schedule to meet budgetary requirements
3. Book advertising time/space and lodge advertisements
- 3.1. Follow booking procedures in accordance with organisational policy and practice using appropriate technology
- 3.2. Lodge advertisements to meet the deadline requirements of the media vehicle/s in accordance with organisational procedures
- 3.3. Suggest changes or improvements to organisational scheduling procedures to supervisors or managers
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Media may include:
aerial advertising
billboards
cable and satellite television
cinema
direct mail
direct response
exhibitions and trade fairs
point-of-sale
radio
sales literature
sales promotion
short message service (SMS)
sponsorship
television
the press
video
video games
videotext
Media vehicle/s may include:
aerial advertising
cable and satellite television
cinema
direct marketing
direct response
digital video discs
exhibitions and trade fairs
free-to-air television
internet
magazines
magazines
newspapers
outdoor advertising
podcasting
point-of-sale marketing
promotional marketing
radio
sales literature
sales promotions
video
videotext
Timing may include:
continuous advertising throughout the year
mindset at point of impact
pre-launch advertising
pre-sale advertising
seasonal advertising
Distribution may include:
evenly spreading advertisements over the allocated time schedule
advertising in waves, with heavy advertising followed by light or no advertising
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Media may include:
aerial advertising
billboards
cable and satellite television
cinema
direct mail
direct response
exhibitions and trade fairs
point-of-sale
radio
sales literature
sales promotion
short message service (SMS)
sponsorship
television
the press
video
video games
videotext
Media vehicle/s may include:
aerial advertising
cable and satellite television
cinema
direct marketing
direct response
digital video discs
exhibitions and trade fairs
free-to-air television
internet
magazines
magazines
newspapers
outdoor advertising
podcasting
point-of-sale marketing
promotional marketing
radio
sales literature
sales promotions
video
videotext
Timing may include:
continuous advertising throughout the year
mindset at point of impact
pre-launch advertising
pre-sale advertising
seasonal advertising
Distribution may include:
evenly spreading advertisements over the allocated time schedule
advertising in waves, with heavy advertising followed by light or no advertising
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
identification and confirmation of media and media vehicles to be used in accordance with the media plan for at least one advertisement
organising the timing and distribution of advertisements and negotiating the costs with media sellers for at least one advertisement.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to media plans
access to office equipment and resources.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports/examples of costing documentation
review of how advertising space and time were obtained
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
oral or written questioning to assess knowledge of media, media vehicle options and availability.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBADV406A Buy and monitor media.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
identification and confirmation of media and media vehicles to be used in accordance with the media plan for at least one advertisement
organising the timing and distribution of advertisements and negotiating the costs with media sellers for at least one advertisement.
Context of and specific resources for assessment
Assessment must ensure:
access to an actual workplace or simulated environment
access to media plans
access to office equipment and resources.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
analysis of responses to case studies and scenarios
assessment of written reports/examples of costing documentation
review of how advertising space and time were obtained
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
oral or written questioning to assess knowledge of media, media vehicle options and availability.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBADV406A Buy and monitor media.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C3617 | BSBADV404A | Schedule advertisements | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUI90 | BSBADV404 | Schedule advertisements | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D144 | BSB40107 | Certificate IV in Advertising | Qualification |
| 9063 | 52000 | Certificate IV in Public Relations | Accredited course |