Unit of competency Outline

Date retreived
22/07/2026 3:02 PM AWST

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Develop and implement participation strategies

Develop and implement participation strategies

Unit of competency
National Code
SISXFAM005
State Code
OEN43
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
13/12/2022
View on TGA
State Implementation and Classification
Approved Date
14/08/2023
Field of Education
080505 - Marketing
Original Release Date
14/08/2023
Nominal Hours
35
Description
This unit describes the performance outcomes, skills and knowledge required to expand participation in sport, fitness, aquatic or recreation programs. It requires the ability to evaluate organisational participation reports, and respond to underperforming programs and consumer market segments by initiating targeted marketing strategies.This unit applies to any type of sport, fitness, aquatic or recreation organisation including commercial, not-for-profit, community and government organisations. It applies to senior program planning and marketing personnel who operate with significant autonomy.The skills in this unit must be applied in accordance with Commonwealth and State or Territory legislation, Australian standards and industry codes of practice.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Review analysis of participation levels and patterns.
  • 1.1. Evaluate organisational participation analysis reports for program service offerings.
  • 1.2. Determine impact of current participation initiatives through comparative analysis of reporting periods.
  • 1.3. Identify underperforming programs and consumer market segments.
  • 1.4. Select priority programs and market segments to be targeted by expansion initiatives.
2. Implement, evaluate and modify participation strategies.
  • 2.1. Develop participation marketing strategy consistent with direction and objectives of the organisation.
  • 2.2. Establish performance measurements for monitoring impact of marketing strategy.
  • 2.3. Implement strategies that target characteristics and preferences of prioritised market segments.
  • 2.4. Communicate marketing strategies to relevant personnel.
  • 2.5. Evaluate impact of marketing strategy on participation levels and patterns based on performance measures.
  • 2.6. Modify marketing strategy in response to ongoing expansion need and changing participation levels and patterns.
No information
No information
Replaces
State Code National Code Title Type
AVD00 SISXIND007 Develop and implement participation strategies Unit of competency
State Code National Code Title Type
BIN9 SIS50122 Diploma of Sport, Aquatics and Recreation Management Qualification