Unit of competency Outline

Date retreived
22/07/2026 8:05 PM AWST

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Market and promote optical products and services

Market and promote optical products and services

Unit of competency
National Code
HLTOPD405B
State Code
D8390
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2011
View on TGA
State Implementation and Classification
Approved Date
01/08/2011
Field of Education
060903 - Optical Technology
Original Release Date
01/08/2011
Nominal Hours
60
Description
DescriptorThis unit of competency describes the skills and knowledge required to promote and market optical products and services
Notes
Elements and Performance Criteria
1. Analyse market information
  • 1.1 Identify industry promotional products and services range
  • 1.2 Identify, research and analyse market and target audience
  • 1.3 Describe demographics in terms of customer segments
  • 1.4 Monitor market environment in a consistent manner to ensure information is current and reliable
  • 1.5 Identify the legal, ethical and environmental constraints of the market and their potential effect on the sale of products and services
2. Develop marketing strategies
  • 2.1 Develop a profile of users and potential users of the organisation and maintain this as part of the organisation strategic and business plan
  • 2.2 Assess alternative marketing strategies and techniques
  • 2.3 Base marketing strategies on reliable data, market environment and substantiated trends
  • 2.4 Develop marketing and promotional strategies that are appropriate for venue, product and needs of clients
  • 2.5 Develop promotional materials and make available to target groups
3. Employ marketing strategies
  • 3.1 Schedule marketing activities within appropriate timeframes
  • 3.2 Liaise with product supplier for promotional materials in accordance with organisation policies.
  • 3.3 Develop measurable performance targets
  • 3.4 Ensure product and service information is accurate and readily available to clients
  • 3.5 Submit promotional and marketing strategies for approval where appropriate in accordance with organisation policy.
  • 3.6 Implement marketing strategies within budgetary constraints and legal, ethical and organisation requirements
4. Evaluate marketing strategies
  • 4.1 Monitor product, pricing and distribution policies in relation to changes in the market, marking objectives and organisation requirements
  • 4.2 Evaluate existing promotional activities to identify their strengths and weaknesses
  • 4.3 Set and monitor goals for service use by identified client groups in accordance with organisation procedures
  • 4.4 Establish and utilise feedback mechanisms to review and evaluate the impact of service provision and promotional strategies
  • 4.5 Evaluate strategies against sales turnover, client feedback and optical promotional standards.
  • 4.6 Adjust service provision and promotional activities as appropriate
  • 4.7 Document relevant information for ongoing analysis and management
No information
No information
Replaces
State Code National Code Title Type
C9394 HLTOPD405A Market and promote optical products and services Unit of competency
Replaced By
State Code National Code Title Type
WD232 HLTOPD405C Market and promote optical products and services Unit of competency
No information