Unit of competency Outline

Date retreived
23/07/2026 7:56 AM AWST

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Develop a merchandise promotional plan

Develop a merchandise promotional plan

Unit of competency
National Code
SIRRMRM008
State Code
BBB69
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
16/08/2017
View on TGA
State Implementation and Classification
Approved Date
14/12/2017
Field of Education
080505 - Marketing
Original Release Date
14/12/2017
Nominal Hours
55
Description
This unit describes the performance outcomes, skills and knowledge required to develop a merchandise promotional plan that supports merchandise performance. It requires the ability to plan and schedule promotional activities that align to a merchandise strategy and review their impact. This unit applies to senior personnel working in a diverse range of retail sectors and business contexts. They operate with independence and are responsible for making a range of operational business decisions that relate to retail merchandise management. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Determine merchandise promotional requirements.
  • 1.1. Access and review organisational marketing strategy to determine marketing direction and objectives of the organisation.
  • 1.2. Access and review previous promotional activity and identify opportunities for improved merchandise promotional performance.
  • 1.3. Review and make informed conclusions about competitor promotional activity and identify promotional threats and opportunities.
  • 1.4. Consult with relevant personnel to seek input on merchandise promotional activity and opportunities.
2. Develop promotional plan.
  • 2.1. Develop merchandise promotional objectives in line with marketing strategy.
  • 2.2. Identify and source promotional tools required to achieve merchandise promotional objectives.
  • 2.3. Document a merchandise promotional action plan that details key activities, resources and timeframes.
  • 2.4. Establish performance indicators for measuring impact of merchandise promotional activity.
  • 2.5. Integrate legal and ethical requirements and considerations into promotional planning.
  • 2.6. Ensure merchandise promotional plan aligns with organisational objectives, current marketing strategy and budget.
  • 2.7. Seek any required approval for merchandise promotional plan.
3. Monitor merchandise promotional activity.
  • 3.1. Communicate merchandise promotional plan and action plan to relevant personnel.
  • 3.2. Oversee merchandise promotional activity and respond to issues as they arise.
  • 3.3. Produce promotional activity reports according to organisational procedures.
4. Review promotional plan.
  • 4.1. Evaluate promotional activity against performance indicators to determine effectiveness.
  • 4.2. Make recommendations for improvements in merchandise promotion based on review.
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State Code National Code Title Type
BDJ6 SIR50317 Diploma of Retail Merchandise Management Qualification