Unit of competency Outline

Date retreived
23/07/2026 12:10 AM AWST

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Persuade and influence opinion

Persuade and influence opinion

Unit of competency
National Code
PSPGEN102
State Code
ODW85
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
03/04/2022
View on TGA
State Implementation and Classification
Approved Date
08/07/2022
Field of Education
080509 - Public Relations
Original Release Date
08/07/2022
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to persuade and influence opinion in high-level workplace communication with internal and external clients, colleagues and other staff. This unit applies to those working in senior generalist and specialist roles within the public sector. Those undertaking this unit work autonomously, consulting others as required. They perform sophisticated tasks in a range of contexts.The skills in this unit must be applied in accordance with Commonwealth and State or Territory legislation, Australian standards and industry codes of practice.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare for high- level communication.
  • 1.1. Clarify communication objectives, confirm those to be present and identify communication mode.
  • 1.2. Anticipate likely attitudes of, and positions to be taken by, those present on the matters under discussion.
  • 1.3. Consider communication styles of those to be present and assess their effect on tone and likely progress of the discussion.
  • 1.4. Undertake critical self-evaluation of communication strengths and vulnerabilities and compare with other participants in the planned discussions.
  • 1.5. Research and organise subject matter, identify key messages and plan tactics to use personal strengths and maximise outcomes.
2. Critically analyse and respond to opinions.
  • 2.1. Listen to others critically and responsively to evaluate complex levels of meaning in spoken communication and to identify bias or unsupported argument.
  • 2.2. Note tone, style, non-verbal elements and points of view of speakers and consider their use in influencing and affecting particular outcomes.
  • 2.3. Analyse reaction to speakers and their point of view to identify and manage emotional triggers and maintain objectivity.
  • 2.4. Welcome opposing or challenging views and examine them for their value in achieving the same ends.
  • 2.5. Examine communication for subtext, significant inclusions and exclusions, values, attitudes and assumptions.
  • 2.6. Explore complex concepts and ideas to clarify understanding, and to challenge and justify interpretations based on underlying assumptions, beliefs and values.
3. Persuade and influence others.
  • 3.1. Choose a communication approach to maximise effect with the given audience.
  • 3.2. Assert sustained points of view with determination and conviction.
  • 3.3. Modify content and approach when speaking to an unresponsive audience, and handle diversions and unexpected questions confidently.
  • 3.4. Use a variety of verbal and non-verbal behaviour to explain abstract ideas and expand on complex issues.
  • 3.5. Respond to complex questions and arguments with reasoned explanation.
  • 3.6. Handle disagreements or conflicting personalities objectively and negotiate agreements where possible, concluding with positive summaries of achievement.
4. Reflect on and hone communication strategies.
  • 4.1. Seek feedback from others, assess outcomes and analyse underlying interactions and motivations.
  • 4.2. Analyse own behaviours and reactions to others to identify opportunities to improve own skills
  • 4.3. Articulate and use lessons learnt to underpin future interactions.
  • 4.4. Develop and practise sophisticated language structures and features that influence audiences.
  • 4.5. Explore and practise creative and innovative communication strategies for workplace applications.
No information
No information
Replaces
State Code National Code Title Type
AWV32 PSPGEN070 Persuade and influence opinion Unit of competency