Unit of competency Outline

Date retreived
22/07/2026 8:22 AM AWST

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Coordinate public affairs events and activities

Coordinate public affairs events and activities

Unit of competency
National Code
PSPGEN082
State Code
AWV20
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
07/03/2016
View on TGA
State Implementation and Classification
Approved Date
21/07/2016
Field of Education
080509 - Public Relations
Original Release Date
21/07/2016
Nominal Hours
50
Description
This unit describes the skills required to coordinate public affairs events and activities. It includes planning and implementing events and activities, and evaluating implementation and outcomes.This unit applies to those working in public affairs, managing relationships with the media.The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.Those undertaking this unit would work independently in consultation with others, performing complex tasks in a range of familiar contexts.No licensing, legislative or certification requirements apply to unit at the time of publication.
Notes
Elements and Performance Criteria
1. Plan events and activities
  • 1.1 Analyse broad public affairs objectives for the organisation to ensure that events and activities advance those objectives.
  • 1.2 Determine the range and types of public affairs events or activities in line with broad public affairs objectives, and obtain approvals.
  • 1.3 Determine objectives and target audience/s for each event and activity in line with organisational requirements.
  • 1.4 Develop project plans to identify the requirements for all aspects of events and activities and to assign responsibilities.
  • 1.5 Assess risks and likely contingencies and address their management in project plans.
  • 1.6 Develop criteria and measures to monitor progress and evaluate achievement of objectives.
2. Implement events and activities
  • 2.1 Obtain resources and implement plans.
  • 2.2 Brief personnel to be involved and coordinate speeches as required.
  • 2.3 Coordinate events and activities.
  • 2.4 Handle contingencies in accordance with organisational risk management arrangements identified in the planning for events or activities.
3. Evaluate implementation and outcomes
  • 3.1 Evaluate coordination and planning of individual events and activities, and document lessons learned to improve future planning.
  • 3.2 Assess events and activities in terms of their effectiveness in reaching the target audience/s and achieving desired target audience response.
  • 3.3 Assess implementation in terms of achieving individual objectives and meeting criteria for each event or activity.
  • 3.4 Assess the outcomes of events or activities in terms of achieving broad public affairs objectives for the organisation.
No information
No information
Replaces
State Code National Code Title Type
C8224 PSPPA502A Coordinate public affairs events and activities Unit of competency
State Code National Code Title Type
CDJ0 DEF50517 Diploma of Defence Public Affairs Qualification
AZZ0 PSP50116 Diploma of Government Qualification