Unit of competency Outline

Date retreived
22/07/2026 9:46 PM AWST

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Undertake marketing activities

Undertake marketing activities

Unit of competency
National Code
CUEMAR03C
State Code
D1669
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
12/11/2010
View on TGA
State Implementation and Classification
Approved Date
23/03/2011
Field of Education
080505 - Marketing
Original Release Date
23/03/2011
Nominal Hours
40
Description
This unit describes the skills and knowledge required to coordinate a range of marketing and promotional activities with some limited short term planning. This unit is equivalent to the unit 'SITXMPR004A Co-ordinate marketing activities' in the Tourism, Hospitality and Events Training Package.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Plan and organise marketing and promotional activities
  • 1.1. Plan and schedule activities in accordance with the marketing plan or other organisational systems
  • 1.2. Identify, analyse and incorporate relevant market information into short-term planning
  • 1.3. Develop and implement detailed action plans for promotional activities at the appropriate time to address all operational details
2. Undertake a general public relations role
  • 2.1. Establish and conduct relationships with industry and media colleagues in a manner that enhances the positive image of the organisation
  • 2.2. Use networks to assist in the implementation of promotional activities
  • 2.3. Develop promotional resources in appropriate formats where required, ensuring accessibility for customer colleagues with special needs
3. Review and report on promotional activities
  • 3.1. Prepare reports in accordance with the organisation's marketing policy and required timeframes
  • 3.2. Present market intelligence in a manner which provides clear and concise information to those responsible for sales and marketing planning
  • 3.3. Make informal reports to relevant colleagues to maximise opportunity to meet team targets
  • 3.4. Review all activities in accordance with agreed evaluation methods, and incorporate results into future planning
  • 3.5. Agree to evaluation processes through consultation and negotiation
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Issues to be considered when developing marketing plans may include:
administrative and procedural requirements
availability of promotional materials
budget availability
contracting of other services
equipment requirements
maximising access for those with special needs
objectives and nature of the activity
possible cooperative approaches
potential e-business opportunities
public relations implications
staffing requirements
strategies to ensure maximum benefit
travel arrangements
Promotional activities may include:
advertising
display and signage initiatives
familiarisations
industry and public relations activities
limited product development
market research
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
The following evidence is critical to the judgement of competence in this unit:
coordinating and organising a number of marketing or promotional activities
logical and thorough activity planning, including development of supporting organisational systems
knowledge of marketing principles and their application to practical workplace contexts.

Context of and specific resources for assessment
The assessment context must provide for:
practical demonstration of skills through the planning and organisation of marketing activities for a specific project/event
interaction with others to reflect the consultative aspects of the unit
assessment conducted over a period of time so that all aspects of the unit can be assessed, eg the planning and conduct of activities.

Method of assessment
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
evaluation of marketing activities planned and conducted by the candidate
evaluation of marketing reports prepared by the candidate, detailing the way in which an activity was planned and conducted
case studies to assess ability to apply methodologies to different situations
oral or written questioning to assess knowledge of marketing principles
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment
Assessment of this unit requires access to:
resources for the conduct of marketing activities.
Replaces
State Code National Code Title Type
C5797 CUEMAR03B Undertake marketing activities Unit of competency