Unit of competency Outline
Date retreived
22/07/2026 6:05 PM AWST
22/07/2026 6:05 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Manage on course golf operations
Manage on course golf operations
Unit of competency
National Code
SISSGLF521
SISSGLF521
State Code
WG014
WG014
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/10/2014
Field of Education
092101 - Sport And Recreation Activities
Original Release Date
15/10/2014
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to manage on-course golf shop operations according to the organisation's operational plan and client needs.
Notes
Elements and Performance Criteria
1. Identify golf operations or pro shop objectives.
- 1.1 Access organisational business plan and identify golf operations or pro-shop objectives.
- 1.2 Confirm objectives and focus of the organisation with relevant personnel where appropriate.
- 1.3 Determine own responsibilities as they relate to golf operations or pro-shop objectives.
2. Prepare a marketing strategy.
- 2.1 Set measurable performance targets for marketing activities in consultation with relevant parties.
- 2.2 Plan client market research activities and schedule within appropriate timeframes.
- 2.3 Identify promotional activities according to organisational marketing plan and relevant legislation.
- 2.4 Manage promotions in order to achieve maximum client impact and develop contingency plans according to organisational policies and procedures.
- 2.5 Negotiate arrangements with suppliers in regard to special promotional activities.
- 2.6 Coordinate promotional activities to complement manufacturer, buying group or Professional Golfers Association (PGA) of Australia promotions according to relevant legislation.
3. Manage golf operations staff and employees.
- 3.1 Roster employees to ensure sufficient staff available to meet operational needs.
- 3.2 Recruit and induct new staff members when required to equip them to perform duties effectively.
- 3.3 Train staff in required performance, target markets and available stock and services.
- 3.4 Monitor performance of golf shop team to ensure customers consistently receive required standards of conduct, appearance, advice and service.
- 3.5 Promote training and professional development opportunities to all staff.
4. Manage pro shop's products and services.
- 4.1 Select stock according to identified client base and needs.
- 4.2 Develop layout and presentation to support market position and promote client flow according to organisation marketing plan.
- 4.3 Develop layout and visual merchandise checks and implement improvements in a timely manner.
- 4.4 Define and clearly communicate standards for visual presentations and displays to staff.
- 4.5 Assess client response to space allocations in consultation with appropriate staff.
- 4.6 Provide a high quality custom fitting or club repair service.
- 4.7 Implement an efficient buggy hire service.
- 4.8 Develop tuition programs and deliver high quality individual and group coaching to members, juniors, guests, and other interested parties.
5. Manage pricing policies.
- 5.1 Develop and implement pricing policies according to organisational marketing plan.
- 5.2 Maintain and communicate accurate information on pricing trends and changes to relevant staff.
- 5.3 Monitor and document stock levels according to organisational policies and procedures.
- 5.4 Repair and replace faulty equipment according to organisational policies and procedures.
6. Manage golf programming and fixtures.
- 6.1 Identify course ideal and maximum rounds played per day or per week.
- 6.2 Check course renovations and maintenance and assess implications for scheduling events and groups.
- 6.3 Market and make group bookings according to organisational policies and procedures.
- 6.4 Coordinate group bookings with food and beverage staff according to organisational policies and procedures.
- 6.5 Monitor tee sheet activity and handicapping records
- 6.6 Conduct effective housekeeping.
7. Monitor and review golf operations or pro-shop objectives.
- 7.1 Collect and document valid and reliable data on golf operations or pro-shop performance in consultation with appropriate personnel.
- 7.2 Assess data against performance targets of the business plan.
- 7.3 Disseminate information on golf operations or pro-shop performance to ensure future developments incorporate required changes and improvements.
- 7.4 Review own performance and identify potential improvements.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.
Golf operations or pro-shop objectivesmay include:
provision of high quality golf services
member and guest satisfaction
maximising revenue and pro-shop profitability
develop and implement quality management systems
effective management of staff and employees
effective management of product and service offerings
effective management of golf programming and fixtures.
Relevant personnelmay include:
Board of Management
Chief Executive Officer
General Manager
Secretary manager
Club Captain
Club committee or sub-committees
Head professional
Director of Golf.
Performance targetsmay include:
level of memberships
number of rounds per day or month
level of awareness
degree of competition
sales volumes
client spend per round played.
Client market research may include:
formal
informal.
Promotional activitiesmay include:
pro am events
sales and marketing events
demonstration days
corporate days.
Relevant legislationmay include:
consumer law
industrial relations
Goods and Services Tax (GST)
work health and safety
pricing
trade practices.
Contingency plansmay include:
flood
breakage
unavailable and or discounted stock
weather conditions
course renovations.
Organisation policies and proceduresmay include:
promotion of products and services
housekeeping
work health and safety
merchandising.
Client basemay include:
current members
social players
corporate groups
regular visitors
non regular players
various ages and cultural backgrounds
organised social groups.
Organisation marketing planmay include:
pricing, presentation and display of products or services
product design and packaging
product range and mix
promotion and advertising
pursuing cost leadership or product differentiation within a specialist market segment
differentiated target marketing
social media.
Pricing policiesmay include:
long term and short term
internal and external considerations
marking down
pricing of newly released stock.
Housekeeping may include:
organisational premises
fittings, fixtures or equipment
golf courses or greens.
Datamay include:
on and off course performance targets
level of memberships
number of rounds per day or month
degree of competition
sales volumes
client spend per round played.
Golf operations or pro-shop objectivesmay include:
provision of high quality golf services
member and guest satisfaction
maximising revenue and pro-shop profitability
develop and implement quality management systems
effective management of staff and employees
effective management of product and service offerings
effective management of golf programming and fixtures.
Relevant personnelmay include:
Board of Management
Chief Executive Officer
General Manager
Secretary manager
Club Captain
Club committee or sub-committees
Head professional
Director of Golf.
Performance targetsmay include:
level of memberships
number of rounds per day or month
level of awareness
degree of competition
sales volumes
client spend per round played.
Client market research may include:
formal
informal.
Promotional activitiesmay include:
pro am events
sales and marketing events
demonstration days
corporate days.
Relevant legislationmay include:
consumer law
industrial relations
Goods and Services Tax (GST)
work health and safety
pricing
trade practices.
Contingency plansmay include:
flood
breakage
unavailable and or discounted stock
weather conditions
course renovations.
Organisation policies and proceduresmay include:
promotion of products and services
housekeeping
work health and safety
merchandising.
Client basemay include:
current members
social players
corporate groups
regular visitors
non regular players
various ages and cultural backgrounds
organised social groups.
Organisation marketing planmay include:
pricing, presentation and display of products or services
product design and packaging
product range and mix
promotion and advertising
pursuing cost leadership or product differentiation within a specialist market segment
differentiated target marketing
social media.
Pricing policiesmay include:
long term and short term
internal and external considerations
marking down
pricing of newly released stock.
Housekeeping may include:
organisational premises
fittings, fixtures or equipment
golf courses or greens.
Datamay include:
on and off course performance targets
level of memberships
number of rounds per day or month
degree of competition
sales volumes
client spend per round played.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
manage on-course golf operations according to organisational objectives and develop and implement strategies to identify target groups and meet performance targets and apply effective contingency management techniques to deal with a range of problems
collaboratively plan, coordinate, implement and evaluate promotional activities and marketing strategies that balance the needs of all client groups
manage and monitor members of golf shop team to ensure that customers service standards are met
evaluate and reflect on own work performance to identify ways in which on-course golf operations can be better managed.
Context of and specific resources for assessment
Assessment must ensure:
management of all aspects of merchandising and on-course operations to demonstrate competency and consistency of performance in the relevant work environment.
Assessment must also ensure access to:
a golf facility or green with on course retail operations
a range of client bases
organisational business, operational or marketing plan
a work team in a retail environment.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in managing varying aspects of on course golf retail operations
oral or written questioning to assess knowledge of marketing strategies to achieve organisational marketing plan
third-party reports from stakeholders detailing performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
manage on-course golf operations according to organisational objectives and develop and implement strategies to identify target groups and meet performance targets and apply effective contingency management techniques to deal with a range of problems
collaboratively plan, coordinate, implement and evaluate promotional activities and marketing strategies that balance the needs of all client groups
manage and monitor members of golf shop team to ensure that customers service standards are met
evaluate and reflect on own work performance to identify ways in which on-course golf operations can be better managed.
Context of and specific resources for assessment
Assessment must ensure:
management of all aspects of merchandising and on-course operations to demonstrate competency and consistency of performance in the relevant work environment.
Assessment must also ensure access to:
a golf facility or green with on course retail operations
a range of client bases
organisational business, operational or marketing plan
a work team in a retail environment.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in managing varying aspects of on course golf retail operations
oral or written questioning to assess knowledge of marketing strategies to achieve organisational marketing plan
third-party reports from stakeholders detailing performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OBE38 | SISSGLF007 | Manage on-course golf operations | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| J513 | SIS50512 | Diploma of Sport Coaching | Qualification |