Unit of competency Outline

Date retreived
22/07/2026 1:04 AM AWST

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Arrange selling through community based marketing

Arrange selling through community based marketing

Unit of competency
National Code
AHCORG404A
State Code
WE632
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
15/10/2012
State Implementation and Classification
Approved Date
28/11/2013
Field of Education
080321 - Farm Management And Agribusiness
Original Release Date
28/11/2013
Nominal Hours
35
Description
This Unit of Competency defines the standard required to: identify types of community based markets; develop and maintain a community based connection with customers; and comply with the requirements of the selected community marketing scheme.
Notes
Elements and Performance Criteria
1. Identify and evaluate selling options
  • 1.1 Identify the various types of community based selling schemes.
  • 1.2 Identify characteristics of the farm business produce.
  • 1.3 Identify and document the potential customer base.
  • 1.4 Evaluate and document selling options.
2. Comply with the requirements of the selected community marketing scheme.
  • 2.1 Identify and comply with market requirements.
  • 2.2 Comply with legislative requirements in each step of the supply chain.
  • 2.3 Keep records to verify compliance with the community marketing scheme.
3. Develop and maintain a relationship with customers
  • 3.1 Investigate characteristicsof the community customers.
  • 3.2 Identify potential links between the community and the farm system.
  • 3.3 Develop the connections between individuals and the farm production system.
  • 3.4 Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community.
  • 3.5 Monitor community satisfaction levels through customer feedback and address valid concerns.
4. Organise transport
  • 4.1 Identify transport requirements and engage carriers as required.
  • 4.2 Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent.
  • 4.3 Comply with any special requirements to ensure appropriate transport.
  • 4.4 Comply with all relevant legislative requirements.
5. Keep records
  • 5.1 Complete pre and post sale documentation.
  • 5.2 Record transactions.
  • 5.3 Document customer feedback and identify and record potential improvements.
The range statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Community based selling schemes may include:
boxed schemes
farmers markets
roadside stall
community supported agriculture
subscription selling
direct selling.
Characteristics of the farm business produce may include:
organic
local
RSPCA cert
sustainable production elements
environmental outcomes
approaches to Environmental protection,
animal welfare standards
minimise food miles
social engagement
production system eg biodynamic.
Market requirements may include:
produce specifications
specific market area
supply volumes
portion sizes
weight
packaging and labelling
timing
quality parameters
certification scheme.
Characteristics of the community customers may be influenced by:
past experiences
perceptions of the produce
fresh
better tasting
chemical and hormone free
non genetically modified
sustainability beliefs
religious beliefs
customs
habit
social beliefs
environmental views
animal welfare
vegetarian.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
A person who demonstrates competency in this Unit must be able to provide evidence that they can arrange the necessary processes to sell rural produce through community based markets
Critical aspects for assessment and evidence required to demonstrate competency in this Unit
The evidence required to demonstrate competency in this Unit must be relevant to workplace operations and holistically satisfy all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:
identify farm produce selling options
identify and comply with requirements of a community marketing scheme and its characteristics
establish relationships with community stakeholders and customers
monitor and record community satisfaction levels and customer feedback and address concerns
communicate the ‘farm story’ and the uniqueness of the enterprise to the community
arrange timely transport and delivery of produce and address any special transport requirements
comply with transport legislative requirements
accurately record pre and post sale documentation and transactions
identify and record potential improvements.
Context of and specific resources for assessment
Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.
Method of assessment
Assessment methods must satisfy the endorsed Assessment Guidelines of the AHC10 Training Package and can be assessed holistically with other Units.
Assessment methods must confirm consistency and accuracy of performance (over time and in a range of workplace relevant contexts) together with application of required knowledge.
Assessment must be by direct observation of tasks, with questioning on required knowledge and it must also reinforce the integration of employability skills.
Assessment methods must confirm the ability to access, interpret and apply the required knowledge.
Assessment may be applied under project-related conditions (real or simulated) and require evidence of process.
Assessment must confirm a reasonable inference that competency is able not only to be satisfied under the particular circumstance, but is able to be transferred to other circumstances.
Assessment may be in conjunction with assessment of other Units of Competency.
The assessment environment should not disadvantage the candidate.
Assessment practices should take into account any relevant language or cultural issues related to Aboriginality, gender or language backgrounds other than English.
Where the participant has a disability, reasonable adjustment may be applied during assessment.
Language and literacy demands of the assessment task should not be higher than those of the work role.
Guidance information for assessment
To ensure consistency of performance, competency should be demonstrated on more than one occasion over a period of time in order to cover a variety of circumstances, cases and responsibilities, and where possible, over a number of assessment activities.
Replaced By
State Code National Code Title Type
BAT89 AHCORG404 Arrange selling through community based marketing Unit of competency
State Code National Code Title Type
J274 AHC41612 Certificate IV in Organic Farming Qualification