Elements and Performance Criteria

Items to be included in the titles may include:
background
logos
images:
static
moving
graphic
photographic
cinematographic
objects
text
captured frames

Titles may be:

static

rolling

crawling

zip

reveal

effect

animated

faded

dissolved

layered

Movement of titles and other graphic images may include:

expansion

compression

bounce

rotation

Technical and creative requirements of the production may include:

speed

choreography of movement

type

focus

colour frequency

signal requirements

Parameters of display may include:

style

typeface

thickness

shading

spacing

colour

spelling

punctuation

duration

Types of production may include:

feature films

documentaries

short films

animated productions

commercials

training and promotional

filmed events or performances

music video

television productions of any type (eg music, drama, comedy, variety, sport)

live or pre-recorded television productions

Multimedia productions may include:
educational product
game
promotional product
information product
training product
e-commerce
aspects or sections or film/video production:
feature films
documentaries
short films
animated productions
commercials
training and promotional
filmed events or performances
music video
television productions of any type (eg music, drama, comedy, variety, sport)
live or pre-recorded television productions

Relevant personnel may include:

production designer

supervisor

head of department

director of photography

director

producer

other technical staff

other specialist staff

designers

editing personnel

sound personnel

Underpinning skills and knowledge

Assessment must include evidence of essential knowledge of, and skills in, the following areas:

collecting and interpreting creative information, scripts and images
understanding the technical and creative elements of a production
exercising a high level of creativity and ingenuity
visualisation and interpretation of creative concepts
maintaining design integrity
principles of typographic design
the effects of caption movement in one plane
the effects of captions movement in multiple planes and axes
communication and presentation techniques
copyright legislation and regulations
how to use various types of title production software computer programs

Linkages to other units

This unit has linkages to the following units and combined training delivery and/or assessment is recommended:

CUFRAD01A Originate and develop the concept
CUFRAD02A Develop and implement designs
CUFMEM07A Apply principles of visual design/
communication to the development of a multimedia product

Critical aspects of evidence
This unit of competence applies to a range of industry sectors. The focus of assessment will depend on the industry sector. Assessment must be customised to meet the needs of the particular sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range of variables statements, which apply to the chosen context.

The following evidence is critical to the judgement of competence in this unit:

the development of creative title designs which meet practical requirements and resource constraints
effective verbal and written communication with a range of individuals/organisations

Method and context of assessment
Assessment may take place on the job, off the job or a combination of both of theses. Off the job assessment must be undertaken in a closely simulated workplace environment.

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)
role play
case studies
work samples or simulated workplace activities
oral questioning/interview aimed at the evaluating the process used in developing and realising the creative concept
projects/reports/logbooks
third party reports and authenticated prior achievements
portfolios of evidence which demonstrate the processes used in developing and realising the creative concept

Resource requirements
Assessment requires access to a range of resources and equipment currently used by the multimedia industry.

Communicating ideas and information
(2)

Collecting analysing and organising information
(2)

Planning and organising activities
(2)

Working with others and in teams
(2)

Using mathematical ideas and techniques
(2)

Solving problems
(3)

Using technology
(2)