Elements and Performance Criteria

Marketing policy may involve:

Specialist niche markets

targeted markets

specific genre or product style

Parties to agreements may include:

artists

artists' managers

business affairs managers

Deals may involve:

recording

touring

promotional activities

Networks may include:

venues

studios

music industry groups or associations

music industry media

freelance producers

artists' agencies

artists

writers

companies

education and training organisations

Underpinning knowledge and skills

Assessment must include evidence of the following knowledge and skills:

Industry
music markets
music industry and related industry bodies
industry networks
revenue flow in the music industry and related industries
Music
understanding and appreciation of artists
comprehensive product knowledge
matchmaking between performers, writers and producers
repertoire knowledge and ability to suggest appropriate repertoire
thorough and up to date knowledge of producers and their work
thorough and up to date knowledge of song writers and their work
understanding of talent development from management and artists' perspective
critical listening
confidence, insight and foresight in evaluation of talent
Workplace
effective and constructive mentoring and counselling
the role, function and core business of the organisation
working within the organisation's policy and operational guidelines
balancing the needs of artists and the organisation
setting priorities and using time management strategies
copyright and intellectual property
Communication, marketing and promotion
diplomacy
collaborating
negotiating
advocating and promoting on behalf of artists in the interest of the organisation
working constructively in a team
communicating constructively to achieve planned outcomes
marketing foresight and vision of future possibilities
assessing the marketability of talent
advocacy to promote ideas and talent
patience with people

Linkages to other units
This unit has strong linkages to, and may be assessed with, the following units:
CUSBAD18A Manage artists and their careers
CUSADM08A Address copyright requirements
CUSBMA04A Develop and promote image

Critical aspects of evidence
The following evidence is critical to the judgement of competence in this unit:
networking strategically to gain information and to promote artists
assessing potential talent for commercial value

Method and context of assessment

Evidence of competence may be obtained through a variety of methods including:

oral questioning on artistic planning
discussion of work strategies
authenticated samples of relevant work achievements
authenticated samples of relevant achievement in courses or training sessions
simulation
case studies and scenarios as a basis to discuss issues in talent development
Competency in this unit may need to be assessed over a period of time, in a range of contexts and on multiple occasions involving a combination of direct, indirect and supplementary forms of evidence. Assessment should ensure that a sufficient range of tasks is covered.
Assessment may occur off the job or on the job and requires evidence of comprehensive knowledge of talent development issues and ability to work effectively with artists to achieve agreed outcomes.

Resource requirements
This unit of competency must be assessed using:
case studies
portfolio of work

Communicating ideas and information
(3)

Collecting analysing and organising information
(3)

Planning and organising activities
(3)

Working with others and in teams
(3)

Using mathematical ideas and techniques
(2)

Solving problems
(3)

Using technology
(2)