Unit of competency Outline

Date retreived
22/07/2026 12:48 PM AWST

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Develop visual merchandising creative concepts

Develop visual merchandising creative concepts

Unit of competency
National Code
SIRRMER004
State Code
BBB56
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
16/08/2017
View on TGA
State Implementation and Classification
Approved Date
14/12/2017
Field of Education
080599 - Sales And Marketing, N.e.c.
Original Release Date
14/12/2017
Nominal Hours
40
Description
This unit describes the performance outcomes, skills and knowledge required to develop visual merchandising concepts in response to a design brief or organisational strategy. It requires the ability to generate a range of creative ideas and present these ideas to stakeholders for feedback and approval. This unit applies to visual merchandisers and stylists working in a diverse range of sectors and business contexts. They operate with independence, under limited supervision of others, and within established organisational policies and procedures. They may have responsibility for making a range of creative and operational decisions within the scope of their job role. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Determine visual merchandising requirements.
  • 1.1. Access and interpret a visual merchandising design brief.
  • 1.2. Identify and confirm visual merchandising objectives, specifications and constraints.
  • 1.3. Clarify budgetary and time requirements with relevant personnel.
  • 1.4. Review existing visual merchandising activity and performance results to identify strengths and weaknesses.
  • 1.5. Research local and global visual merchandising trends and draw inspiration to inform concept development.
  • 1.6. Review competitor and market activity to identify trends and creative opportunities.
2. Generate options for visual merchandising concept.
  • 2.1. Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy.
  • 2.2. Ensure concept options reflect visual merchandising objectives, specifications and constraints.
  • 2.3. Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising.
  • 2.4. Consider the need for scalability and generate concept options accordingly.
  • 2.5. Consider the need for consistency across channels and locations and generate concept options accordingly.
  • 2.6. Assess commercial and creative feasibility of concept options and make any required adjustments.
  • 2.7. Document visual and written representations of concept options.
3. Present creative options.
  • 3.1. Prepare materials and documentation that support the presentation of concept options and aid audience visualisation.
  • 3.2. Use visual and verbal communication techniques to present creative options to relevant stakeholders.
  • 3.3. Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy.
  • 3.4. Seek feedback from stakeholders and make any required adjustments to creative options.
  • 3.5. Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders.
4. Finalise the visual merchandising concept.
  • 4.1. Document detailed visual and written representations of the finalised and agreed visual merchandising concept.
  • 4.2. Seek final approval.
  • 4.3. Communicate finalised visual merchandising concept to relevant personnel for implementation.
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