Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Clients may include:
bankers
company boards
fund managers
fund providers
institutions
internal and external property groups
owner-occupiers
private investors.
Client preferences, needs and expectations may relate to:
income stream projections
increased profile of assets
long-term tenancy contracts
short and long-term goals.
Organisational requirements may be outlined and reflected in:
access and equity principles and practice guidelines
business and performance plans
complaint and dispute resolution procedures
goals, objectives, plans, systems and processes
legal and ethical requirements and codes of practice
mission statements and strategic plans
OHS policies, procedures and programs
policies and procedures in relation to client service
quality and continuous improvement processes and standards
quality assurance and procedure manuals.
Information that may be used to determine market profiles and conditions may include:
existing research data
industry sources
original research
response-based research
surveys.
Market conditions may relate to:
availability of alternatives
business confidence
economic conditions
level of competition.
Tenancy mix may cover:
length of tenancy
location
number of tenants
size of tenancy
type of business
type of tenancy
type of tenant customers.
Relevant people may include:
advertising agencies
architects
business consultants
clients
managers
members of industry associations
real estate agents
solicitors
taxation and accounting practitioners.
Segmentation criteria to be used may include:
attitude
business characteristics
consumer requirements
demographics
desired benefits
lifestyle
product and service usage
social and cultural factors.
Building capacity requirements may relate to:
amenities
associated conditions, such as noise, dust and environment
building functions
car parking.
Marketing options may include:
business-to-business marketing
direct marketing
mail-outs
promotional strategies, such as:
advertising
canvassing
community education
image and presentation
pricing
public relations
target markets by service type
use of internet and email.
Feedback may be obtained from:
clients and colleagues
documentation and reports
quality assurance data
regular meetings
workplace assessment.
Legislative requirements may be outlined and reflected in:
Australian standards
codes of practice covering the market sector and industry, financial transactions, taxation, environment, construction, land use, native title, zoning, utilities use (water, gas and electricity), and contract or common law
federal, and state or territory legislation regarding retail and commercial tenancy
federal, and state or territory zoning requirements
corporations law
environmental and zoning laws affecting access security, access and property use
general duty of care to clients
home building requirements
local regulations and by-laws
privacy laws applying to owners, contractors and tenants
quality assurance and certification requirements
relevant federal, and state or territory legislation that affects organisational operation, including:
anti-discrimination and diversity
environmental issues
EEO
industrial relations
OHS
retail and commercial leasing Acts and guidelines
strata, community and company titles
tenancy agreements
trade practices laws and guidelines.
Business equipment and technology may include:
computers
data storage devices
email
facsimile machines
internet, extranet and intranet
photocopiers
printers and scanners
software applications, such as databases and word applications.

EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Overview of assessment
This unit of competency could be assessed through practical demonstration of identifying client objectives and recommending strategies to assist in the implementation of a tenancy mix strategy. Targeted written (including alternative formats where necessary) or verbal questioning to assess the candidate's underpinning knowledge would provide additional supporting evidence of competence.

The demonstration and questioning would include collecting evidence of the candidate's knowledge and application of ethical standards and relevant federal, and state or territory legislation and regulations. This assessment may be carried out in a simulated or workplace environment.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
A person who demonstrates competency in this unit must be able to provide evidence of:
examining client business plans and accurately profiling client tenancy needs
knowledge of organisation's practices, ethical standards and legislative requirements associated with identifying client objectives and recommending strategies to assist in the implementation of a tenancy mix strategy
obtaining feedback on draft tenancy mix strategy and amending accordingly
preparing and documenting a tenancy mix strategy that details targeted market segment
sourcing and selecting suitable marketing strategies.
Context of and specific resources for assessment
Resource implications for assessment include:
access to suitable simulated or real opportunities and resources to demonstrate competence
assessment instruments that may include personal planner and assessment record book
access to a registered provider of assessment services.
Where applicable, physical resources should include equipment modified for people with disabilities.
Access must be provided to appropriate learning and/or assessment support when required.
Assessment processes and techniques must be culturally appropriate, and appropriate to the language and literacy capacity of the candidate and the work being performed.
Validity and sufficiency of evidence require that:
competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace

where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the person's competence
all assessment that is part of a structured learning experience must include a combination of direct, indirect and supplementary evidence
where assessment is for the purpose of recognition (RCC/RPL), the evidence provided will need to be current and show that it represents competency demonstrated over a period of time
assessment can be through simulated project-based activity and must include evidence relating to each of the elements in this unit.
In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge. Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions, and will reflect the requirements of the competency and the work being performed.