Unit of competency Outline

Date retreived
22/07/2026 9:48 PM AWST

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Recruit and manage exhibitors

Recruit and manage exhibitors

Unit of competency
National Code
SITEEVT037
State Code
OEA70
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
10/06/2022
View on TGA
State Implementation and Classification
Approved Date
18/10/2022
Field of Education
080319 - Hospitality Management
Original Release Date
18/10/2022
Nominal Hours
20
Description
This unit describes the performance outcomes, skills and knowledge required to recruit and work with exhibitors during the planning, production and follow-up phases of an exhibition.Exhibitions are events that bring sellers and buyers together. They could be trade or consumer-focused and may be stand-alone exhibitions or a component of other events such as fairs, expositions, conferences and festivals. This unit is relevant to exhibitions that are diverse in nature and are coordinated in any industry context, including the tourism, hospitality, sport, cultural and community sectors.It applies to workers who operate with significant autonomy and who are responsible for making strategic exhibition management decisions. They may work in exhibition management companies, in event venues or for organisations such as industry bodies that stage exhibitions.The skills in this unit of competency must be applied in accordance with Commonwealth and State/Territory legislation, Australian standards and industry codes of practice.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Confirm exhibition scope and format.
  • 1.1. Assess proposed exhibition concept to determine planning and operational requirements.
  • 1.2. Clarify exhibition objectives with key stakeholders.
  • 1.3. Develop overall format in consultation with stakeholders.
  • 1.4. Develop a work schedule to address exhibitor recruitment and management requirements.
2. Establish format for buyer and seller interaction.
  • 2.1. Determine most appropriate format for buyer and seller interaction.
  • 2.2. Establish and monitor procedures and systems for one-to-one appointment scheduling when required.
  • 2.3. Liaise with colleagues and stakeholders to ensure format, systems and procedures integrate well with other exhibition components and considerations.
3. Recruit exhibitors.
  • 3.1. Develop a clear, professional and legally compliant exhibitor prospectus that includes breakdown of costs, benefits and relevant exhibitor information.
  • 3.2. Distribute and present exhibitor prospectus according to agreed targets and marketing plan.
  • 3.3. Maximise take-up of space and profitability through follow-up promotion and negotiation as required.
  • 3.4. Execute exhibitor contracts and agreements including full details of commitments made by both parties.
4. Support exhibitors.
  • 4.1. Organise or provide exhibitor support services.
  • 4.2. Develop and distribute accurate and complete exhibitor kits at appropriate time.
  • 4.3. Organise or provide exhibitor operational support, briefings and debriefings according to agreements.
  • 4.4. Liaise with exhibitors to identify issues and resolve as required.
5. Manage post-exhibition activities.
  • 5.1. Evaluate effectiveness of buyer and seller interactions based on agreed evaluation criteria.
  • 5.2. Follow up with exhibitors according to agreements, and seek feedback on exhibition operation.
  • 5.3. Incorporate outcomes of evaluation into future exhibition planning.
No information
No information
Replaces
State Code National Code Title Type
AWS32 SITEEVT019 Recruit and manage exhibitors Unit of competency
State Code National Code Title Type
BHS8 SIT60222 Advanced Diploma of Event Management Qualification
BHR6 SIT50322 Diploma of Event Management Qualification