Unit of competency Outline

Date retreived
23/07/2026 5:46 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Obtain sponsorship

Obtain sponsorship

Unit of competency
National Code
CUEFIN03C
State Code
D1647
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
05/04/2004
View on TGA
State Implementation and Classification
Approved Date
09/10/2013
Field of Education
080505 - Marketing
Original Release Date
09/10/2013
Nominal Hours
75
Description
This unit describes the skills and knowledge required to obtain and manage sponsorship for an activity, event or organisation. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Determine financial requirements and sponsorship opportunities
  • 1.1. Identify financial requirements in consultation with relevant colleagues
  • 1.2. Set sponsorship targets based on financial requirements of activity and estimated income and expenditure
  • 1.3. Identify items, activities or projects to be sponsored based on potential sponsor appeal and the needs of the organisation
  • 1.4. Assess previous methods of securing finance for relevance to the activity
  • 1.5. Identify potential sponsors in accordance with the nature of the activity and/or previous sponsors
2. Obtain sponsorship
  • 2.1. Develop sponsorship proposals in a clear, concise and professional way to include full breakdown of costs and benefits and other relevant sponsor information
  • 2.2. Distribute and/or present sponsorship information in accordance with agreed targets
  • 2.3. Undertake follow-up promotion and negotiation as required
  • 2.4. Conduct meetings to discuss proposals in a professional and business-like manner
  • 2.5. Make written contracts/agreements with the sponsor to include full details of commitments made by both parties
3. Service sponsors
  • 3.1. Organise activities in accordance with sponsorship agreements ensuring all agreements made are honoured
  • 3.2. Provide and request feedback to and from the sponsor
  • 3.3. Monitor and evaluate activities and make adjustments accordingly
  • 3.4. Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation
  • 3.5. Maintain accurate and current documentation as required throughout the process
  • 3.6. Undertake follow-up liaison with sponsor
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Relevant colleagues may include:
boards of management
funding bodies
management
organising committees
technical or creative specialists
Items, activities or events to be sponsored may include:
entertainment
exhibitions (permanent or temporary)
meals
ongoing organisation activities
physical items
social events
total productions
travel
Potential sponsors may include:
audiences
boards of directors, councils or other governing bodies
community bodies
existing sponsors
friends' organisations
government agencies
investors
joint partners, including limited life partners
new sponsors
Documentation to be maintained for sponsorship may include:
activity reports/schedules
attendance figures
contracts
financial records
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
The following evidence is critical to the judgement of competence in this unit:
development of clear, concise and professional sponsorship proposals
effective communication, presentation and negotiation skills.

Context of and specific resources for assessment
The assessment context must provide for:
project or work activities conducted over a period of time that allow the candidate to plan and implement sponsorship for an organisation, activity or event
involvement of and interaction with others to allow the communication and negotiation aspects of the unit to be assessed.

Method of assessment
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
evaluation of reports detailing sponsorship projects or activities conducted by the candidate
evaluation of reports prepared by the candidate detailing the processes undertaken to obtain and manage sponsorship
case studies and problem solving to assess ability to develop sponsorship approaches to different workplace contexts
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment
Assessment of this unit requires access to:
current technology for the presentation of sponsorship proposals
activity/event/program/organisation to be sponsored.
Replaces
State Code National Code Title Type
C7276 CUEFIN03B Obtain sponsorship Unit of competency