Unit of competency Outline

Date retreived
22/07/2026 3:24 PM AWST

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Prepare a sponsorship proposal

Prepare a sponsorship proposal

Unit of competency
National Code
SISSCOP306A
State Code
D9381
TGA Status
Replaced
DTWD Status
Transition (Replaced)
Current Release Number
1.00
Current Release Date
28/11/2011
View on TGA
State Implementation and Classification
Approved Date
17/02/2014
Field of Education
080305 - Personal Management Training
Original Release Date
17/02/2014
Nominal Hours
15
Description
This unit describes the performance outcomes, skills and knowledge required to develop a sponsorship proposal for a specific sport or activity area. It focuses on identifying and accessing information about potential sponsors, preparing a sponsorship proposal and implementation plan and presentingit.
Notes
Elements and Performance Criteria
1. Collect information to prepare a sponsorship proposal.
  • 1.1 Identify the mutual benefits of sponsorship for the athlete and sponsor in the relevant sport or activity.
  • 1.2 Research successful sporting affiliations in the relevant sport or activity.
  • 1.3 Identify contractual obligations associated with sporting affiliations.
  • 1.4 Identify sources of support for preparing sponsorship proposals.
  • 1.5 Identify and access sources of information on the demographics of the relevant sport or activity.
2. Research the background of potential sponsors.
  • 2.1 Identify potential companies who could be approached with a sponsorship proposal for the relevant sport or activity according to organisational policies and procedures.
  • 2.2 Access and analyse the mission statement and values of each identified company.
  • 2.3 Identify sources of information on the core business of each identified company and establish that it complements the sporting initiative or activity.
  • 2.4 Identify and analyse the company’s sponsorship criteria.
  • 2.5 Identify a list of key personnel in each identified company.
3. Develop a sponsorship proposal.
  • 3.1 Access and document background information required for the proposal.
  • 3.2 Identify and document the rights and responsibilities of each party.
  • 3.3 Identify and document relevant contact details for the sponsorship proposal.
  • 3.4 Complete the proposal according to potential sponsor’s requirements and organisational policies and procedures.
4. Develop an implementation plan for the proposal.
  • 4.1 Develop and document a timeframe and methodology to implement the sponsorship proposal.
  • 4.2 Identify and document methods of reporting back to the sponsor on the progress of the contracted activities.
  • 4.3 Identify and document performance indicators against which the sponsorship will be evaluated at the completion of the contract.
  • 4.4 Identify and document contingency plans for the contract period.
  • 4.5 Seek feedback on the proposal from key personnel and incorporate as appropriate.
  • 4.6 Confirm lodgement details and submit proposal.
5. Present the proposal to potential sponsors.
  • 5.1 Organise and confirm a suitable meeting time with the potential sponsor.
  • 5.2 Access and organise resources for the presentation.
  • 5.3 Select communication strategies appropriate for the presentation.
  • 5.4 Present the proposal to potential sponsors using selected communication strategies.
  • 5.5 Contact the sponsor after the presentation to follow up on any feedback or concerns arising from the presentation.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Mutual benefits of sponsorship may include:
financial stability
resources and facilities
profile
contacts
media exposure
public awareness.
Contractual obligations may include:
media commitments
appearances
charity work.
Sources of support may include:
sporting body
marketing professional
state institute or academy of sport
club official
solicitor
coach
personal manager.
Organisational policies and procedures may include:
sponsorship guidelines
conflicts with existing sponsors
compatibility of sponsor with sporting activities and objectives.
Sponsorship criteria may include:
potential to target market audiences
increases in customer base and sales
duration of sponsorship.
Key personnel may include:
coach
club officials
general manager or chief executive officer
financial manager
marketing manager
public relations manager.
Background information may include:
history of the sport
demographics of the sport
prospective audience for the sport
membership of the sport
current programs in the sport
future goals for the sport
annual reports.
Rights and responsibilities of each party may include:
naming rights
merchandising or branding
promotional opportunities
termination of sponsorship
legal responsibilities
shareholder interest
conflict of interest
contractual obligations
financial reporting
existing sponsors.
Sponsor's requirements may include:
format of proposal
presentation of proposal
dates for submission of proposals.
Timeframe and methodology may include:
operational timeline for each step of activity
roles and responsibilities of each member of operational staff
expected outcomes of each stage.
Methods of reporting may include:
periodical written reports
verbal update
site visits.
Performance indicators may include:
financial
attendance
publicity gained
testimonials.
Lodgement details may include:
lodgement dates
methods of lodgement
number of copies.
Resources may include:
audiovisual equipment
CDs
posters
supporting materials.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
conducts research to identify potential sponsors that meet organisational sponsorship requirements and compliment sporting or activity objectives
consults with appropriate personnel to develop, document and present a sponsorship proposal that incorporates all necessary information about the proposed activity and the organisation's action plan to implement the sponsorship contract within specific timeframes
seeks feedback on presentation from potential sponsors and follows up requests for further clarification or development of the proposal
develops and documents contingency management plans to deal with issues that may arise during the life of the sponsorship contract.
Context of and specific resources for assessment
Assessment must ensure demonstration of research and preparation of sponsorship proposals that are of sufficient breadth and complexity to demonstrate competency and consistency of performance.
Assessment must also ensure access to:
sport or activity-specific demographic information
company profile information and sample sponsorship proposals
resources to support the presentation of the sponsorship proposal
organisational procedures and protocols for seeking and selecting potential sponsors
sources of information on legal obligations.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of consultation with appropriate personnel to prepare a sponsorship proposal and presentation of proposal
oral or written questioning to assess knowledge of organisational policies and procedures in regard to seeking and selecting potential sponsors
portfolio of research and analysis of information regarding potential sponsors, sponsorship proposal developed and presentation to potential sponsors.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Replaces
State Code National Code Title Type
D6580 SISSCOP206A Prepare a sponsorship proposal Unit of competency
C6740 SRSCOP019B Prepare a sponsorship proposal Unit of competency
Replaced By
State Code National Code Title Type
OBE31 SISSPAR006 Prepare and present athlete sponsorship proposals Unit of competency