Unit of competency Outline

Information current as of
21/10/2026 12:12 AM AWST

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Undertake digital marketing activities

Undertake digital marketing activities

Unit of competency
National Code
SIRXMKT004
State Code
AWX04
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
31/03/2016
View on TGA
State Implementation and Classification
Approved Date
13/09/2016
Original Release Date
31/03/2016
Nominal Hours
25
Field of Education
080505 - Marketing
Description
This unit describes the performance outcomes, skills and knowledge required to follow a digital marketing plan to undertake and review online marketing activities. It applies to individuals working in digital marketing roles in a diverse range of industry sectors and business contexts that undertake digital marketing activities. They operate independently with some responsibility for decision making, and within established organisational policies and procedures. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
General notes
N/A
Elements and Performance Criteria
1. Research market information.
  • 1.1.Conduct research using appropriate sources to gather background market information and to determine customer preferences.
  • 1.2.Identify emerging trends in digital marketing and how they can be utilised by the organisation.
  • 1.3.Report research findings in accordance with organisational policies and procedures.
2. Undertake digital marketing activities.
  • 2.1.Source and review organisational digital marketing plan and relevant procedures.
  • 2.2.Implement digital marketing plan and key digital marketing activities.
  • 2.3.Ensure digital marketing activities comply with organisational policies and procedures and legal and ethical practices for digital marketing.
  • 2.4.Use online tools to enhance outcomes of digital marketing activities
  • 2.5.Monitor digital marketing activities, and recommend amendments to digital marketing plan to relevant personnel.
3. Review digital marketing activities.
  • 3.1.Measure and record outcomes of digital marketing activities.
  • 3.2.Review digital marketing activities against expected outcomes.
  • 3.3.Prepare report of digital marketing outcomes and communicate to relevant personnel.
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State Code National Code Title Type
AZZ8 SIR50116 Diploma of Retail Leadership Qualification