Unit of competency Outline

Date retreived
22/07/2026 3:13 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Establish new markets

Establish new markets

Unit of competency
National Code
MTMPSR608A
State Code
D9041
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
22/07/2011
State Implementation and Classification
Approved Date
30/06/2014
Field of Education
080505 - Marketing
Original Release Date
30/06/2014
Nominal Hours
80
Description
This unit covers the skills and knowledge required to assess the enterprise's potential and capacity for entering new markets. It includes the skills and knowledge needed to identify new markets including local, interstate and international markets, research regulatory requirements and negotiate contracts. The decision to enter new markets is based on extensive research and planning.
Notes
Elements and Performance Criteria
1. Research and determine viability of entering new markets
  • 1.1. Sources of assistance for identifying and establishing new markets are identified and evaluated.
  • 1.2. Characteristics of potential markets are analysed.
  • 1.3. Enterprise product or service range is reviewed in terms of potential market and customer requirements.
  • 1.4. Competitive position of enterprise product is assessed and sales projections are prepared.
  • 1.5. Licensing and other regulatory requirements are determined.
  • 1.6. Costs, benefits and risks of entering new markets are evaluated.
2. Develop a market entry strategy
  • 2.1. Resourcing strategies for entering the new market are developed.
  • 2.2. Strategies for managing risk are identified.
  • 2.3. Marketing strategy is developed, in association with relevant internal and external personnel.
  • 2.4. Distribution strategy is planned to ensure profile of product in the new market.
3. Identify contract and service requirements
  • 3.1. Enterprise terms of payment and administrative requirements are established.
  • 3.2. Documentary and commercial requirements of new markets are identified.
  • 3.3. Finance and insurance requirements are identified.
  • 3.4. Requirements for transport and distribution contracts are identified to ensure quality and safety of product.
4. Develop evaluation strategy for new market entry
  • 4.1. Targets are identified and performance indicator requirements determined.
  • 4.2. Strategies for collecting and analysing performance are prepared.
  • 4.3. Strategies for reporting outcomes and including recommendations in future planning are identified.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Market research may include:
a broad market study
a feasibility study
in depth market research.
Sources of assistance may include:
industry associations
government agencies
departments and programs (e.g. Supermarket to Asia, Aus Trade export market development grants and National Food Industry Strategy)
consulates and embassies
financial institutions
consultants.
Market characteristics include:
competition (e.g. local and other exporters)
distribution
general position of industry within target market
market access including import restrictions, licensing, tariffs, food safety regulations, transport, infrastructure, currency stability, cultural and political characteristics, legal systems, bureaucracy etc
market size, growth and patterns
packaging and labelling
product pricing, including impact of exchange rates.
Regulatoryrequirements may include:
animal welfare
AQIS notices and circulars
Australian Customs Service requirements (EXIT, ELMER, Harmonised tariff system, CALM)
commercial law including fair trading, trade practices
consumer law
corporate law, including registration, licensing, financial reporting
criteria for supply and processing of raw product/ingredient for export (inspection and certification of fresh product and ingredients)
environmental and waste management
Equal Employment Opportunity (EEO), anti-discrimination and sexual harassment
Export Control Act
export licensing requirements
export meat orders
food standards
importing country requirements
industrial awards, agreements
prescribed goods orders
relevant Australian Standards
relevant regulations
sales taxes and duties
state and territory regulations regarding meat processing
taxation
Trade Practices Act Part V.
Export licensing requirements may include:
sourcing of product from export licensed meat processors
inspection regimes and requirements.
Risks may include:
risks to premises
personnel
plant and equipment
breach of contract
natural disaster
food safety
intellectual property.
Market targets and performance indicators may include:
sales levels
productivity measures (e.g. economies of scale and turnover)
product quality
market share and penetration.
Communication and mathematical skills may:
be complex and relate to product and product quality, financial operations, personnel, operations, sales and turnover and exports
be formal or informal and involve personal face-to-face methods and technological/electronic methods
involve communication and information technology that may include telephone, email, internet, software including testing and analysis programs, scheduling, financial packages and data bases
involve preparation of reports which may be complex, contain information from a range of technical sources and include mathematical and graphic information and data
involve strategies that are inclusive of the cultural, ethnic and social diversity of individuals and groups
involve the use of negotiation, persuasion and assertiveness skills
occur in a variety of sensitive, conflictive, collaborative and supportive environments
relate to complex actual and hypothetical technical and financial modelling, calculations and interpretation or analysis
require analysis and presentation of complex concepts, technical information, mathematical information and other data in simple or complex formats
require the establishment of appropriate industry and information networks.
Export control agencies include:
Australian Customs Service
AQIS
Stakeholders may include:
company owners, directors, shareholders, financiers
competitors
management and employees
suppliers
customers
consumers
unions and employer associations.
Resources may include:
buildings, plant and equipment
capital and cash flow requirements, pay back periods and returns
expert advice
export quality and certified ingredients and materials
external sources of funds and assistance
human resources
financial resources
interpreters and translators
technology
administrative systems and procedures.
Establishment of infrastructure requirements may include:
negotiation with clients, contractors and service providers
observation of enterprise requirements for maintaining financial controls and product quality.
Evaluation and reporting of market entry performance requires:
analysis of sales information and financial data against budgets
preparing reports for stakeholders and for consideration in the enterprise planning cycle
setting goals and targets.
Evaluation of potential and/or feasibility of new market entry requires:
analysis of enterprise product or service range for suitability of new market
analysis of market trends
assessment of competition position of the enterprise in the selected market
assessment of enterprise capability to meet sales and production forecasts
assessment of implications for enterprise operations.
OH&S requirements may include:
enterprise OH&S policies, procedures and programs
hygiene and sanitation requirements
OH&S legal requirements
Personal Protective Equipment (PPE) which may include:
coats and aprons
ear plugs or muffs
eye and facial protection
head-wear
lifting assistance
mesh aprons
protective boot covers
protective hand and arm covering
protective head and hair covering
uniforms
waterproof clothing
work, safety or waterproof footwear
requirements set out in standards and codes of practice.
Workplace requirements may include:
enterprise ethical standards, values and obligations
enterprise specific procedures, policies and plans
standard operating procedures (SOPs)
work instructions.
Information may relate to the individual business, domestic and international context and include:
economic and industry trends
financial information (e.g. break even points, gross and net profit margins and projections, capital requirements, interest rates, insurance information and sources of finance)
market research and intelligence.
Technology may include:
communication systems
e-commerce systems
product tracking and trace back systems.
Teamwork strategies may include:
allocating people and other resources to tasks and workplace requirements
applying knowledge of own role as part of a team
applying teamwork skills to a range of situations
coaching, mentoring and giving feedback
identifying and utilising the strengths of other team members
listening to and resolving concerns in relation to workplace issues
solving problems individually or in teams.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
The meat industry has specific and clear requirements for evidence. A minimum of three forms of evidence is required to demonstrate competency in the meat industry. This is specifically designed to provide evidence that covers the demonstration in the workplace of all aspects of competency over time.
These requirements are in addition to the requirements for valid, current, authentic and sufficient evidence.

Three forms of evidence means three different kinds of evidence - not three pieces of the same kind. In practice it will mean that most of the unit is covered twice. This increases the legitimacy of the evidence.

All assessment must be conducted against Australian meat industry standards and regulations.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Competency must be demonstrated through sustained performance over time, at an appropriate level of responsibility and authority under typical operating and production conditions for the enterprise, is required.
Context of and specific resources for assessment
Resources may include:
a real work environment
relevant documentation such as:
enterprise business plan
manufacturer instructions and operations manuals
regulatory requirements
workplace policies and procedures
relevant equipment and materials.
Method of assessment
Recommended methods of assessment include:
a third-party referee report of sustained performance at appropriate level of authority and responsibility
assignment focusing on understanding and application of principles and theory to workplace operations
workplace projects which focus on company environment and conditions.

Assessment practices should take into account any relevant language or cultural issues related to Aboriginality or Torres Strait Islander, gender, or language backgrounds other than English. Language and literacy demands of the assessment task should not be higher than those of the work role.
Guidance information for assessment
A current list of resources for this unit of competency is available from MINTRAC www.mintrac.com.au or telephone 1800 817 462.
Replaces
State Code National Code Title Type
W6775 MTMPSR5605B Establish new markets Unit of competency
Replaced By
State Code National Code Title Type
AVW88 AMPMGT607 Establish new markets Unit of competency
State Code National Code Title Type
D614 MTM60111 Advanced Diploma of Meat Processing Qualification