Unit of competency Outline
Date retreived
22/07/2026 11:43 AM AWST
22/07/2026 11:43 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop a visual merchandising brand strategy
Develop a visual merchandising brand strategy
Unit of competency
National Code
SIRRMER023
SIRRMER023
State Code
ODP33
ODP33
TGA Status
Current
Current
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
12/01/2022
Field of Education
080599 - Sales And Marketing, N.e.c.
Original Release Date
12/01/2022
Nominal Hours
80
Description
This unit describes the performance outcomes, skills and knowledge required to develop, implement and manage visual merchandising strategies for new and existing brands.This unit applies to senior visual merchandisers and senior stylists working in a diverse range of sectors and business contexts. They operate with independence and within established organisational policies and procedures. They are responsible for making creative and strategic decisions within the scope of their job role.The skills in this unit must be applied in accordance with Commonwealth and State or Territory legislation, Australian standards and industry codes of practice.No occupational licensing, certificate or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Research and analyse brand.
- 1.1. Access, interpret and analyse strategic, sales, marketing and stakeholder information relevant to brand.
- 1.2. Research, interpret and analyse market information to identify target markets and customer values and needs.
- 1.3. Research, interpret and analyse legal requirements and market information to identify and evaluate visual merchandising trends relevant to brand.
- 1.4. Research and evaluate visual merchandising concepts relevant to brand.
- 1.5. Research and interpret senior executive, supplier and stakeholder expectations and needs.
2. Develop visual merchandising brand strategy.
- 2.1. Create visual merchandising brand strategy to meet identified needs.
- 2.2. Develop plan to implement visual merchandising brand strategy.
- 2.3. Draft visual merchandising brand strategy and implementation plan.
- 2.4. Consult with senior executives, suppliers and stakeholders to gather visual merchandising brand strategy and implementation plan feedback.
- 2.5. Interpret and use feedback to adjust visual merchandising brand strategy and implementation plan.
- 2.6. Present visual merchandising brand strategy and implementation plan to senior executive for approval.
3. Implement and monitor visual merchandising brand strategy.
- 3.1. Implement visual merchandising brand strategy according to agreed implementation plan.
- 3.2. Monitor implementation of visual merchandising brand strategy against planned activities and budget.
- 3.3. Evaluate and adjust visual merchandising brand strategy to improve brand performance.
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| State Code | National Code | Title | Type |
|---|---|---|---|
| BHE1 | SIR60221 | Advanced Diploma of Visual Merchandising | Qualification |